The Untold Truth About Grass Fed Beef Marketing | Nicky Fiorentino DSH #793
Oct 08, 2024•33 min•Transcript available on Metacast Episode description
Discover the untold truth about grass fed beef marketing with Sean Kelly and Nicky Fiorentino on the Digital Social Hour! 📺 Join the conversation as they unveil fascinating insights into the beef industry, from the intricacies of grass fed vs. grain fed beef to the wonders of Wagyu. 🥩 Nicky, a savvy butcher with a national reach, shares how innovative marketing strategies like billboards and online shipping have revolutionized her business. 🚀 Don't miss out on this episode packed with valuable insights, exploring the nuances of beef quality, the grading system, and the growing popularity of Wagyu. Tune in now to learn why grass fed beef might not be the nutritional holy grail it's claimed to be and why Wagyu could be the flavorful alternative you've been missing. Watch now and subscribe for more insider secrets. Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🎧✨
CHAPTERS:
00:00 - Intro
00:38 - Scaling a Butcher Shop
03:09 - Grass-Fed vs Grain-Fed Beef
11:33 - Understanding USDA Grading System
15:56 - Top Selling Meat Products
17:50 - Revenue Comparison: Online vs In-Store
19:30 - E-commerce to Butcher Shop Transition
20:00 - Quality: You Get What You Pay For
22:10 - Grass-Fed vs Grain-Fed Overview
24:53 - Starting a Meat Subscription Service
26:30 - The Subscription Box
27:28 - Future Plans for The Metery
APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application
BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com
GUEST: Nicky Fiorentino
https://www.instagram.com/_nickyfiorentino_/
https://www.instagram.com/themeatery/
https://themeatery.com/
LISTEN ON:
Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015
Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759
Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/
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