Ex-4 Loko Founder, Now Drinks THIS Daily?! 🤯 | Chris Hunter DSH #697

Digital Social Hour

Sep 05, 2024•31 min•Transcript available on Metacast

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Episode description

🤯 Discover the surprising daily ritual of Chris Hunter, the ex-founder of 4 Loko, as he transitions from the wild world of alcohol to the health-conscious lifestyle of Koia! Tune in now to the Digital Social Hour with Sean Kelly, where Chris spills the tea on his journey from party drinks to plant proteins. 🌱 Don't miss out on this engaging and authentic conversation that's packed with valuable insights into the beverage industry, celebrity endorsements, and the challenges of building a brand from the ground up. Ever wondered what it takes to succeed in the competitive world of drinks? Join the conversation and find out how Chris navigated the turbulent waters of entrepreneurship, all while balancing family life and wellness. Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀 CHAPTERS: 00:00 - Intro 00:24 - Chris Hunter’s Journey 01:27 - What's in Koia 03:34 - How to Make a Drink 04:17 - Celebrities in the Beverage Space 07:11 - Koia’s Flavors 08:17 - Developing New Flavors for Koia 09:02 - Raising Capital for Koia 11:10 - Product Shelf Time for Beverage Companies 13:11 - Profitability Timeline for Drink Companies 14:04 - Exit Strategies for Beverage Brands 14:58 - Once Upon a Coconut 17:08 - Risks of Expanding Beyond Core Consumer 19:24 - Effectiveness of In-Store Demos 20:54 - Importance of Mentorship 24:25 - Getting Kicked Out of College 28:30 - Where to Find the Book APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com GUEST: Chris Hunter https://www.instagram.com/__christopherhunter__/ https://www.instagram.com/drinkkoia SPONSORS: Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices