Episode description
Do you ever find yourself putting on your marketing hat and trying to "sell" a new process or implementation in your training? In this week's podcast, we sit down with Mike Taylorof MikeTaylor.org and discuss what instructional designers can learn from the advertising and marketing approach and apply it to training.If you are a training professional, we suggest you follow Mike on social media. He regularly puts out a wealth of information on training and design. During this podcast you can hear how he lifts inspiration from the advertisement industry, a few best practices when beginning and naming your training, and his recommendations on how to get begin thinking like a marketer.