Episode description

BONUS: a short bonus episode in a new series to help accountants price better and win more business - "The Price Is Right Part 6 - Core Beliefs in Pricing."

In these bonus episodes, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation.

Key takeaways from this episode include:

➜ why so many failings, missed opportunities, innovation gaps or business losses come down to mindset for accountants

➜ what accounting practitioners need to convince themselves of if they want to be credible when pricing for new work

➜ the three tangible things accountants can do to boost their confidence and self belief to price what they are worth

➜ why track record is paramount for accountants and CPAs to convey their worth and pricing position

➜ the value of 3rd party endorsements and social proof to validate a pricing position for accountancy professionals

➜ what it takes for accountants to show their prospects a definite return on their investment for accounting services

➜ what the practising of core beliefs or mindset skills give accountants when selling professionally

➜ why accounting firm owners and leaders must educate and coach their people on pricing properly, especially with mindset

➜ the validation that comes for accountants and CPAs when they develop a core belief system around their worth and pricing

If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...

How to leave a review on Apple Podcasts

① Open the Podcasts app on your iPhone, iPad, or Mac.

② Navigate to the page of the Accounting Influencers Podcast.

③ Scroll down to find the subhead titled "Ratings & Reviews."

④ Under one of the highlighted reviews, select "Write a Review."

Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. 

Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

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Follow Accounting Influencers on Linkedin - we'd love to keep you informed on latest interviews, episodes and behind the scenes goodies from the Accounting Influencers Podcast and events. Just go here: https://www.linkedin.com/company/accountinginfluencers

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NOTE TO LISTENERS:

The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.

Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and...