Episode description
Episode description
Episode 124. In today's practical episode, "Employer Branding & Mental Wellbeing in Accounting." In these segments, we pick out key trends and events in accounting and fintech media and analyse/interpret them for accountants in practice.
Key takeaways from this episode include:
what employer brand means for accounting firms and why it is important with today's war for talent
where an accounting firm's employer brand shows itself publicly
the problems for accountants in trying to shape culture, sell and communicate 'at distance'
the reasons why CPA and accountancy practices must prioritise employee wellbeing and mental health
comments on the ICAEW report saying workplace wellbeing is an area the accounting profession is failing on
comparisons of the accounting world to competitive sports in the welfare and care of athletes and employees
quoting mind.org on how employees are much more likely to recommend their employer if they support mental wellbeing
why accounting practice employer brand is so much more than initiatives and rhetoric
how greater staff retention affects future recruitment for accounting firms
the need for different approaches to different people when supporting staff in your accounting firm
considering what 'going the extra mile' looks like for people who work in accountancy firms
wellness strategies for accounting firms and the benefits of putting mental health first for productivity and profits
why nobody has life all sorted, so thinking everyone in your accounting firm is okay is a mistake
the need for metrics and measurement to keep a handle on accounting firm employees mental health and wellbeing
why investing in training for leaders, managers and bosses helps retention of talent in accounting
why diagnosis and aware of the stress triggers and signals are a feature of good wellbeing support in accountancy
the importance of self-care and self-recognition of stress, overload and mental pressure for accounting leaders and managers
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NOTE TO LISTENERS:
The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners