Episode description

BONUS: a short bonus episode in a new series to help accountants price better and win more business - "The Price Is Right Part 13 - Establishing Bottom Line."

In these bonus episodes, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation.

Key takeaways from this episode include:

➜ acknowledging how prices are being squeezed for accountants on tax and audit work and all forms of compliance

➜ what 'not all business is good business' means for accounting practitioners looking for more clients

➜ the pathetic excuses some more experienced accountants give to justify taking on low value work

➜ what a pricing baseline or bottom line looks like for accountants and how it works practically in firms

➜ the political infighting and objections you may expect if you push for higher fees in your accounting firm

➜ what fear, acceptance and old traditions sound like in an accounting firm when it comes to recalibrating pricing

➜ the importance of setting accounting firm policies on things like pricing to help professionals follow protocol

➜ the circumstances under which different people in an accounting firm can charge different prices for similar work

➜ the benefits for accountancy practices who get serious about pricing vz making it individual and personal

➜ mechanisms to take the emotions out of pricing for accountants and CPAs

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If you have a business development, sales or growth angle to your role, and are expected to bring in new business, here's a great resource for you:

Are you a busy accountant struggling to create more revenue and career opportunities?

As an accounting professional, you likely have a business development strategy, selling or work winning dimension to your role and the ability to generate new revenues is what makes you wealthier, more promotable and more valuable to your employers. Many accountants struggle to bring in the kind of work that gets them noticed or makes them promotable. If you’re a partner, you’re under pressure to show you’re worth a seat at the table. If you’re below partner level, you know that beyond technical competence, the passport to partnership is the ability to drive growth.

This unique guide is designed for accounting professionals in practice with 5 simple but effective things to do every day to create significant new career opportunities, greater influence, a better network and new business conversations. What you will learn:

✓ What is a 'reachout' and how to create your target list

✓ How to keep in touch with your contacts and how to approach follow up

✓ How to make an introduction and extend your network by being helpful

✓ How to start a conversation with someone you don't already know

✓ How to make a new business offer without being salesy

If you follow and implement this guide, you will create significant new career options and new business opportunities in the next 30 days. Start today by taking control and toning up your business development skills with a tried and tested 5 step system you can apply with ease every single day. 

DOWNLOAD LINK: https://accountinginfluencers.com/growth-opportunities-accountants/

NOTE TO LISTENERS:

The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.

Every Tuesday the...