Episode description

Episode 97. In today's news episode, "Social Media Trends & Tik Tok's Place in Accounting."

Key takeaways from this episode include:

➨ insights from Sony about where accounting firms should be when it comes to 'online' and social media

➨ what happens to accounting firms who are not part of the social media conversation with potential clients and talent

➨ which social media platforms have seen gains and which have lost users throughout covid

➨ stats for active users on the main social media sites/apps, and where accounting firms should perhaps focus their efforts

➨ the blurred lines between social (personal) and business (professional) on platforms like LinkedIn

➨ the rise of TikTok as the fastest growing social media platform and whether accountants are actually on there

➨ why employer brand for accountancy firms is dependent on social media to reach younger talent

➨ the difference in age between the average accounting partner and the average business owner

➨ why it doesn't matter what YOU as an accountant think about social media platforms like TikTok

➨ examples of professional service providers who are generating huge followings on TikTok

➨ how personality led content differs from traditional marketing content put out by accounting firms

➨ what individual accountants and advisors can do to remain competitive and relevant to their target clients using social media

Source: https://www.je-consulting.co.uk/the-changing-tides-of-social-media/

******************************

If you have a business development, sales or growth angle to your role, and are expected to bring in new business, here's a great resource for you:

Are you a busy accountant struggling to create more revenue and career opportunities?

As an accounting professional, you likely have a business development strategy, selling or work winning dimension to your role and the ability to generate new revenues is what makes you wealthier, more promotable and more valuable to your employers. Many accountants struggle to bring in the kind of work that gets them noticed or makes them promotable. If you’re a partner, you’re under pressure to show you’re worth a seat at the table. If you’re below partner level, you know that beyond technical competence, the passport to partnership is the ability to drive growth.

This unique guide is designed for accounting professionals in practice with 5 simple but effective things to do every day to create significant new career opportunities, greater influence, a better network and new business conversations. What you will learn:

✓ What is a 'reachout' and how to create your target list

✓ How to keep in touch with your contacts and how to approach follow up

✓ How to make an introduction and extend your network by being helpful

✓ How to start a conversation with someone you don't already know

✓ How to make a new business offer without being salesy

If you follow and implement this guide, you will create significant new career options and new business opportunities in the next 30 days. Start today by taking control and toning up your business development skills with a tried and tested 5 step system you can apply with ease every single day. 

DOWNLOAD LINK: https://accountinginfluencers.com/growth-opportunities-accountants/

NOTE TO LISTENERS:

The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer...