Episode description

Hannah Munro, the Managing Director of itas shares insights on driving change and transformation in accounting firms. Hannah explains that change goes beyond technology and emphasizes the importance of discussing all aspects surrounding technology that contribute to successful change and transformation. She highlights the value of speaking with respected individuals and experts in the field, providing inspiration and actionable advice.

The CFO 4.0 podcast, hosted by Hannah, focuses on the future of finance leadership and discusses what CFOs and aspiring finance leaders should consider. Hannah also emphasizes the role of accountants as valuable advisors, particularly for mid-market businesses that have outgrown basic bookkeeping and require strategic guidance. She stresses the broad skillset of accountants and their ability to bring certainty to uncertain situations.

Regarding change, Hannah explains that transformation is a positive movement from uncertainty and complexity to a streamlined and productive environment. She emphasizes the need for accountants to embrace the accelerating pace of change and adapt their roles accordingly. While transactional tasks may be automated, the interpretation of information, context-setting, and critical thinking will remain valuable skills.

In terms of change management, Hannah categorizes individuals into three profiles: those who embrace change, those who accept it but seek stability, and those who fear or resist change. Finding a balance within a change project is crucial, as all three profiles contribute different perspectives and roles. It's important to understand the reasons behind resistance to change and address any concerns.

Hannah Munro is the Managing Director of itas, a Financial Transformation consultancy specializing in Sage technologies. With a passion for helping finance teams and businesses, Hannah and her team provide personalized solutions to reduce month-end close time, implement real-time reporting, automate purchasing processes, and more. Hannah also hosts the CFO 4.0 podcast, offering actionable advice and inspiration for CFOs and finance leaders. To learn more about Hannah and itas, visit itassolutions.co.uk. Reach out for virtual coffee and discussions on financial transformation and technology.

◣━━━━━━━━━━━━━━━━━━━━◢

The Accounting Influencers Podcast drops every Monday to accounting professionals, finance specialists, software vendors, tech providers and influencers across 150 countries in the accountancy, CPA and bookkeeping space. To participate in our international virtual speed networking events for the accounting community, go to https://accountinginfluencers.com/events and book your place at the next gathering. Great to build your personal brand and make valuable industry connections.

◣━━━━━━━━━━━━━━━━━━━━◢

You can watch this episode and more on our YouTube Channel

https://www.youtube.com/@accountinginfluencers

Join the Accounting Influencers community and get invitations to our international speed networking events to build your personal brand and network in the accounting, finance and tech world: https://www.linkedin.com/company/accountinginfluencers

For videos of all podcast interviews and bonus video content: https://bit.ly/AI-youtube

Thanks to our sponsors:

ADVANCETRACK OUTSOURCING. Transform your accounting firm with AdvanceTrack. Our top-tier offshoring solutions free your team from mundane tasks, allowing you to focus on growth and client engagement....