Episode description
What is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You’ll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more.
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Show Notes- Irrational Labs — Kristen’s company
- Quicken by Intuit— one of Kristen’s previous projects
- Dan Ariely — Kristen’s co-founder
- Wikipedia’s List of Cognitive Biases
- The 3B Framework — designing for behavioral change
- Why we Do What We Do — a book by Edward Deci on motivation
- Burning Man — a famous festival
- Steady — a fintech app
- Optimism Bias — one of the cognitive biases
- Userlist — Jane’s tool, email marketing automation for SaaS
- Juul — an example of replacing a behavior instead of stopping it entirely
- Behavioral Economics Bootcamp — 20% off using promocode UIBREAKFAST
- Irrational Labs Newsletter — great resource on behavioral economics
- Predictably Irrational — a book by Dan Ariely
- Influence — a book by Robert Cialdini
- Follow Kristen on Twitter
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