BDTP. Switch Interviews & Strategic Context with Alli Blum

Episode description

Today we invite you to listen to another one of our Better Done Than Perfect episodes. Our guest is Alli Blum, SaaS consultant extraordinaire and onboarding strategist. You’ll learn about Alli’s professional journey, her definition of ideal onboarding, customer success milestones, and her bulletproof advice on conducting customer interviews.

Please head over to the episode page for the detailed recap and key takeaways.

• alliblum.com — Alli’s website
• UI Breakfast Episode 112: Optimizing SaaS Trials with Alli Blum
• Conducting Switch Interviews — an article by Thoughtbot
• JTBD for User Onboarding with Ramli John
• Stop Aiming at Happiness: Unconventional Wisdom for Customer Success — Anna Jacobsen’s Microconf talk
• What is a North Star metric? — a Mixpanel article
• How Long Should Your Pages Be? — an article on stages of awareness by Copy Hackers
• The JTBD methodology by Bob Moesta and Chris Spiek, one of Alli’s recommended resources
• Forget the Funnel by Claire Suellentrop and Gia Laudi — one of Alli’s recommended resources
• Copy Hackers by Joanna Weibe — one of Alli’s recommended resources
• The Mom Test — a book by Rob Fitzpatrick, Jane’s recommendation

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.