Episode description
Custom sales copy will always outperform general copy — with very little effort on your side. That's the magic of personalization! Our guest today is Brennan Dunn, co-founder of RightMessage. Brennan talks about different ways of personalizing websites, shares his favorite case studies, and explains how to get started with small experiments.
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Show Notes- RightMessage — Brennan's personalization tool, co-founded with Shai Schechter
- Double Your Freelancing — Brennan's famous resource for freelancers and consultants
- Planscope — Brennan's previous SaaS (acquired in 2016)
- Laura Elizabeth — the designer who works on RightMessage
- Episode 103: UX Personalization with Samuel Hulick
- Personalizing ConvertKit.com — a video case study by RightMessage
- Optimizely — a popular A/B testing tool
- Bookify — another product mentioned as a case study
- The Anatomy of a Six-Figure Email Course — Brennan's article at GrowthLab
- 5 Ways to Use Personalization to Grow Your SaaS — Brennan's article for Baremetrics
- The Personalization Masterclass — Brennan's course on personalization
- RightMessage learning center (free content)
- See personalization in action at rightmessage.com/uibreakfast
- Follow Brennan on Twitter: @brennandunn
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