Episode description
Smart, narrow positioning is the key to success for anyone who sells their services. Who is your best customer? What kind of work do you want to be famous for? The world-class positioning expert Philip Morgan gives away a ton of actionable advice on this topic. You'll learn how to stop being a generalist, quit the pricing game, and become a successful specialist by employing your best talent.
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Show Notes- The Positioning Manual for Technical Firms — Philip's book
- Positioning Accelerator Program
- Double Your Freelancing Academy — a 7-month program where Philip is participating as an expert
- Philip Morgan Consulting
- Sign up for Philip's free positioning crash course
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