Episode description
How about getting out of your comfort zone? Just one day of research can bring you amazing insights. Our guest today is Liston Witherill, marketer and CEO of Good Funnel. You'll learn how to perform the most effective research activities: customer interviews, passive research, analytics, and competitor analysis.
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Show Notes- Good Funnel — Liston's company
- GetApp, Capterra, G2 Crowd — places to find software reviews
- STOR Analysis Template by Good Funnel
- Google Analytics, HotJar, Inspectlet — tools for tracking user behavior
- SpyFu — keyword research tool
- Jeffalytics, Annielytics, Kissmetrics Blog, Crazy Egg Blog — recommended resources on analytics
- Web Analytics 2.0 — a book by Avinash Kaushik
- Thinking Fast and Slow — a book by by Daniel Kahneman
- The Power of Habit — a book by Charles Duhigg
- Hooked — a book by Nir Eyal
- The A/B Testing Manual — a course by Nick Disabato
- You Should Test That — a book by Chris Goward
- Follow Liston on Facebook
- Follow Liston on Twitter: @law4
- Drop Liston a line at liston@goodfunnel.co
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