Episode description
How do you make sure your design efforts are effective? There's no bigger mistake than just guess! Brent Palmer, a design lead at Zendesk, walks us through the tools and methods for data-driven design. You'll learn how to approach customer research the right way, why testing is important, and how to deal with the research results.
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Show Notes- Zendesk — the company where Brent works
- Heap, Google Analytics, Mixpanel — common analytics tools
- Usability Hub — remote user testing for quick design validation
- InVision — a prototyping tool
- Zoom — a video conferencing tool for conducting 1-on-1 sessions
- Confluence — a documentation tool for storing results of UX research (also Google Drive, Slack)
- Inspectlet — a tool for heatmaps
- Pendo, Intercom — tools for customer research
- Zendesk Garden — a public library of user interface components for Zendesk products
- Follow Brent on Medium
- Brent's website
- Conferences where Brent is speaking this year: DIBI 2017, Design Matters 2017
- Follow Brent on Twitter: @brentpalmer
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