Episode description
How do you measure value in such abstract industry as design? Today we continue on the topic of value-based pricing with our guest Nick Disabato, a famous designer and writer. You'll learn how to identify and demonstrate the value of your UI/UX services, what exactly stands behind a high price tag, what KPIs to measure, and how to bring maximum business value to the table.
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Show Notes- Draft — Nick's design consultancy
- Value Based Design — Nick's upcoming book
- Episode 36: Research-Driven A/B Testing with Nick Disabato — Nick's previous episode
- Cadence & Slang — Nick's book about interaction design
- Pricing Creativity — a book by Blair Enns
- What to Learn From Tropicana’s Packaging Redesign Failure?
- Draft's best case studies
- Dissecting Great Sales Copy For Productized Consulting — an article by Patrick McKenzie (including praise for Nick's Draft Revise sales page)
- Average Revenue per User (ARPU), Average Order Value (AOV) — popular key performance indicators (KPIs)
- Mobile First — a book by Luke Wroblewski
- Kissmetrics, Annielytics, ConversionXL — great resources to learn about Google Analytics
- Sample application form for Draft Revise
- Give It Five Minutes — an article by Jason Fried
- Follow Nick on Twitter: @nickd
This episode is brought to you by Balsamiq — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool. So your work is easier to share, revise, and get honest feedback on! Try their new web app Balsamiq Cloud free for 30 days at balsamiq.cloud.
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