Episode description
How do you approach something as ephemeral as your brand? Can us mere mortals do it? Our guest today is Austin Church, a brand consultant and co-founder of Balernum. You'll learn what a brand means, how to develop your brand using simple DIY methods, and how to communicate it on your website and in your product.
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Show Notes- Balernum — Austin's branding and marketing studio
- Freelance Cake — Austin's business growth course for freelancers and consultants
- Userlist — Jane's SaaS product
- Start With Why, The Infinite Game — books by Simon Sinek
- Episode 155: Writing Microcopy with Yael Ben-David
- Four Seasons: The Story of a Business Philosophy — a book by Isadore Sharp
- Essentialism — a book by Greg McKeown
- Give and Take — a book by Adam Grant
- Get your free brand scorecard at Balernum.com
- Follow Austin on Twitter: @austinlchurch
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