Episode description

Knowing what your ideal client looks like is critical if you want to attract the right customers to your business and have successful outcomes. This is not to say you shouldn’t work with clients who don’t exactly fit the profile you’re looking for. But having a customer ‘avatar’ helps you to focus your marketing and filter potential prospects.

Show notes (please leave me a comment with your questions and feedback) » https://paulminors.com/305/

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Intro/Outro Music: "Synthia" by Scott & Brendo