Why Amazon’s ’1-Click’ Ordering Was a Game Changer - podcast episode cover

Why Amazon’s ’1-Click’ Ordering Was a Game Changer

Knowledge at Wharton
Sep 14, 2017•26 min•Transcript available on Metacast
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Episode description

Amazon’s patent on “1-Click” ordering which recently expired helped jump-start the e-commerce giant’s growth from a virtual bookstore to a massive online marketplace.

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