How the Feuding Kellogg Brothers Fought their Cereal Wars - podcast episode cover

How the Feuding Kellogg Brothers Fought their Cereal Wars

Knowledge at Wharton
Sep 26, 2017•23 min•Transcript available on Metacast
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Episode description

The status of Kellogg’s as an American icon glosses over the family drama between brothers John and Will Kellogg whose ideas gave birth to the business.

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