How TAG Heuer Pivoted to Digital - podcast episode cover

How TAG Heuer Pivoted to Digital

Oct 05, 201725 minTranscript available on Metacast
--:--
--:--
Listen in podcast apps:

Episode description

TAG Heuer headed off digital disruption by embracing the connected watch even though it made the company dependent on Silicon Valley. A new case study looks at the development of the Carrera luxury watch.

Hosted on Acast. See acast.com/privacy for more information.