The Smartphone as Security Blanket: What It Means for Marketers - podcast episode cover

The Smartphone as Security Blanket: What It Means for Marketers

Nov 02, 20177 minTranscript available on Metacast
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Episode description

New Wharton research finds that smartphone use actually provides some emotional benefits for stressed-out adults and that in turn has implications for marketers trying to reach an on-the-go audience.

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