Why Tom Cruise Is Still Bankable: Debunking the Long Tail - podcast episode cover

Why Tom Cruise Is Still Bankable: Debunking the Long Tail

Knowledge at Wharton
Dec 15, 2017•15 min•Transcript available on Metacast
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Episode description

New Wharton research finds that as consumers increasingly are deluged with a dazzling array of choices they tend to stick to brands they know.

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