Not Your Mother’s Barbie: How Mattel’s New Dolls Aspire to Inspire - podcast episode cover

Not Your Mother’s Barbie: How Mattel’s New Dolls Aspire to Inspire

Knowledge at Wharton
Mar 29, 2018•25 min•Transcript available on Metacast
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Episode description

Mattel’s new Barbie doll line looks to create role models more than fashionistas. Three experts analyze the marketing that launched them.

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