Taxpayers Hate to Lose: How Psychology Can Help Increase Collection - podcast episode cover

Taxpayers Hate to Lose: How Psychology Can Help Increase Collection

Nov 20, 201823 minTranscript available on Metacast
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Episode description

When it comes to taxes people are far more sensitive to losing a dollar than gaining one. New Wharton research shows this psychological bias could be tapped for the public good.

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