Big Data’s Biggest Challenge: How to Avoid Getting Lost in the Weeds - podcast episode cover

Big Data’s Biggest Challenge: How to Avoid Getting Lost in the Weeds

Knowledge at Wharton
Mar 14, 2019•18 min•Transcript available on Metacast
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Episode description

Evite CEO Victor Cho and Wharton marketing professor Raghuram Iyengar discuss how firms can optimize their use of data without getting lost in the weeds – or losing sight of the customer.

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