Finding the Value in IPOs: Why Customer Behavior Holds the Key - podcast episode cover

Finding the Value in IPOs: Why Customer Behavior Holds the Key

Knowledge at Wharton
Aug 13, 2019•27 min•Transcript available on Metacast
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Episode description

Wharton’s Peter Fader and Emory’s Dan McCarthy explain why customer-based corporate valuation is a novel -- and very accurate -- way of determining a firm’s worth.

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