Finding Your Voice: Why Confidence Is Key to Persuasion - podcast episode cover

Finding Your Voice: Why Confidence Is Key to Persuasion

Knowledge at Wharton
Oct 15, 2019•12 min•Transcript available on Metacast
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Episode description

Wharton marketing professor Jonah Berger’s latest research on persuasive language puts some science behind the notion that it’s not what you say it’s how you say it.

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