What Makes Songs Popular? It’s All About ‘You’ - podcast episode cover

What Makes Songs Popular? It’s All About ‘You’

Knowledge at Wharton
Jan 26, 2021•21 min•Transcript available on Metacast
--:--
--:--
Listen in podcast apps:
Metacast
Spotify
Youtube
RSS

Episode description

Wharton marketing professor Jonah Berger explains why songs with the word “you” are more successful with consumers and what that could mean for other products.

Hosted on Acast. See acast.com/privacy for more information.