Episode description

In this episode of the Product People Podcast, Mirela Mus, Founder and CPO at Product People, talks about how Product Led Growth (PLG) can supercharge your organization. Mirela discusses what PLG is, specific PLG tactics, and the impact of PLG on marketing and sales. She also provides examples of product-led companies and shares tips on how to apply PLG. Mirela also talks about how to learn PLG as a PM, convincing C-level to move into PLG, and implementing PLG in compliance-heavy enterprises.

About us:

Product Management community and Interim Product Management services. Our mission is to help companies discover and deliver great products faster. We empower Europe's Product Management community to share knowledge generously for free. We earn money with Interim product management services for parent leaves or when hiring is slow. We manage the unglamorous hands-on work of a Product Manager/Owner, Product Ops, or Product Leader on an interim basis (3+ months). We onboard fast, align teams, and deliver outcomes.

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Timestamps:

(1:32) What is Product Led Growth

(3:01) From top-down to bottom-up decisions within B2B

(5:15) Specific PLG tactics

(8:27) PLG impact on Marketing

(10:09) PLG impact on Sales

(12:21) Examples of product-led companies

(14:53) Using incentives to foster a product-led culture

(17:59) PLG is a tactic for after PMF

(18:55) Recap of main points on how to apply PLG

(20:27) How to learn PLG as a PM

(22:25) Convincing C-level to move into PLG

(24:44) Implementing PLG in compliance-heavy enterprises

(27:11) PLG implementation examples in Europe

(29:50) Objectives for the sales team