Episode description

In this episode of the Product People Podcast (recorded live on June 6th, 2022), host João Melo speaks with Colleen Graneto, former Product Manager at Airbnb, about her experiences with experimentation in product, and how to create an experimentation culture. They discuss the importance of doing things that don't scale, the value of small increments and de-risking big bets, and the various tactics to test desirability such as the Wizard of Oz and concierge methods. They also touch on the beginner's mindset and ambiguity, and how to show value to stakeholders.

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Timestamps:

(1:51) Do things that don't scale

(2:40) Experience with hadmade jewelry business

(6:27) Not starting with Experimentation in Product

(9:29) Experiences team at Airbnb

(13:35) Simple experimentation frameworks

(16:04) Balancing strategy, planning and experimentation

(19:50) Small increments and de-risking big bets

(20:57) Experimentation teams

(22:16) Wizard of Oz, concierge, and other tactics to test desirability

(24:49) Creating an experimentation culture

(26:51) Showing value to stakeholders

(28:39) Beginner's mindset and ambiguity