Episode description

In this episode of the Product People Podcast, Alex Bahlk is joined by April Dunford, the renowned author of "Obviously Awesome". Together, they delve into the critical topic of Product Positioning. April and Alex explore the cross-functional nature of positioning and how it should be evaluated in response to market changes. They also discuss the challenge of multiple positionings for a single product and the importance of creating an ideal client profile. Whether you're new to product management or a seasoned pro, this episode provides valuable insights into crafting an effective product positioning strategy.

About us:

Product Management community and Interim Product Management services. Our mission is to help companies discover and deliver great products faster. We empower Europe's Product Management community to share knowledge generously for free. We earn money with Interim product management services for parent leaves or when hiring is slow. We manage the unglamorous hands-on work of a Product Manager/Owner, Product Ops, or Product Leader on an interim basis (3+ months). We onboard fast, align teams, and deliver outcomes.

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Timestamps:

(00:17) Introduction

(01:42) Cross-functional nature of Positioning

(05:24) Evaluating your Product Positioning

(10:35) How Positioning should respond to market changes

(14:11) Multiple positionings for a single Product

(16:13) Ideal Client Profile

(19:33) Positioning to the seller or the whole company in B2B

(27:13) Key challenges with repositioning