Episode description

In this Omni Talk Retail podcast episode, Chris Walton and Anne Mezzenga talk with Troy Siwek, GM and Partner at GreyOrange, to discuss how RFID technology is transforming retail.

Key topics covered include:

0:08 – Opening: Discussing RFID’s impact on retail and the recent H&M store experience.

0:28 – Introducing Troy Siwek, GM and Partner at GreyOrange, and his background in retail and technology.

1:15 – Troy’s preparation for the podcast, background in Omnichannel and retail tech, and transition to GreyOrange.

4:29 – Overview of GreyOrange: From supply chain automation to advanced in-store AI applications.

5:52 – How supply chain automation and AI intersect in retail innovation.

7:47 – gStore and AI in action: Real-world examples of automation in fulfillment and in-store operations.

8:45 – Moving from handheld to overhead RFID and the value of real-time inventory tracking.

9:42 – The benefits of RFID: Real-time inventory visibility, replenishment from the backroom, and increased conversion rates.

10:50 – How overhead RFID technology enables constant cycle counts, improving inventory accuracy.

12:29 – Enhanced customer experience: How RFID powers smart mirrors and interactive fitting rooms.

15:06 – Introduction to gStore and how it serves as an operational platform for retailers.

16:16 – RFID as an entry point for retail digital transformation, and how gStore integrates various in-store tasks.

18:59 – Why some retailers are investing in RFID and digital transformation now, especially with omnichannel demands.

20:58 – Use cases in merchandising: Compliance checks, inventory tracking, and heat mapping with G Store.

22:19 – How RFID technology supports product location in stores and enhances in-store experience.

24:03 – Scaling gStore: Considerations for store-to-store variations in RFID technology implementation.

27:13 – Challenges with scaling RFID and the importance of piloting across different store formats.