1d:I[2890,["266","static/chunks/870fdd6f-4fcc92c129a57d11.js","970","static/chunks/970-91a3a37cc668faba.js","857","static/chunks/857-3b2a1421afa266d2.js","965","static/chunks/app/podcasts/episode/%5BpodcastEpisodeGuid%5D/page-e939c6b91b4a25d4.js"],"default"] 1e:I[1318,["266","static/chunks/870fdd6f-4fcc92c129a57d11.js","970","static/chunks/970-91a3a37cc668faba.js","857","static/chunks/857-3b2a1421afa266d2.js","965","static/chunks/app/podcasts/episode/%5BpodcastEpisodeGuid%5D/page-e939c6b91b4a25d4.js"],"default"] 1f:T727,

Can an iconic brand also be a dynamic one‽ This episode starts with a good font with which to sell hugs, a new release that also serves as a marketing exercise, and two handwriting fonts, only one of which is born of hand writing. Then, Josh has to rant about how the ever-changing NBA jerseys are examples of poor branding, and even though Kyle may not exactly disagree, there's a chance the guys are simply behind the times. But at least they are partners in confusion, and we can all agree that good branding has a through line and Pepsi reeks of desperation...

Font releases highlighted in this episode:
Ozik Soft from Nuform Type
Scatch from Tipographies
Dash from Typotheque
Superscript from Positype

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Episode description

Week 45 - Brand Schmand

Episode description