Episode description
Del Taco created a new position for Erin Levzow: VP of Marketing Technology, and you’ll hear why on this episode. Erin’s fresh perspective includes challenging the status quo when it comes to everything from big data, RFPs, and personalization to loyalty and the real meaning of “no.”
An early digital marketing native, this tech-minded marketing executive brings years of experience in hotels -- and for leading restaurant brands like Wingstop and Freebirds -- to Del Taco where she’s focused on building a strong foundation for future growth and scale.
Highlights include:
- Erin’s refreshing and realistic expectations about restaurant technology, data, and digital maturity
- Building a strong foundation and tying together your data
- Her take on the future of loyalty & CRM, personalization and micro-segmentation
- Her approach to “always learning” in an ever changing digital world
- How she stays hyper-focused on the consumer
- “No” means she needs to find a better way … it never means no.
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