Episode description
The First Episode in our Taco Series!
Meet Laura Purser, the VP of Marketing behind the rapidly growing and super-fun Fuzzy’s Taco brand. Laura talks about all the ways the brand has pushed through the pandemic to overcome common off-prem obstacles, while opening 4 new locations and always seeking to stay relevant with the guest.
The vibe is real and fun inside a Fuzzy’s Taco Shop and Laura talks about how her biggest challenge now is delivering that same vibe home with the food. With 40% take-away and 60% dine-in, she expects the off-prem surge to continue and discusses how her brand is embracing technology and data to better serve guests.
Biggest takeaways :
- The value of being a “Value” brand. Value is King in a pandemic.
- How Fuzzy’s is evolving and maturing its curbside and take-out programs.
- Using data to better understand guests; and prioritizing digital + technology.
- Putting franchisees first and engaging communities with local store marketing.
- Getting back to the FUN in restaurant marketing - we all need more of this now!
- Being more comfortable with risk; letting your agencies push you harder.
Featured Taco Series Brands & Speakers:
Check out Qu's Annual State of Digital for Enterprise QSR & Fast Casual Brands