Episode description
He’s got red-hot Digital DNA and he’s bringing it to El Pollo Loco (EPL). Meet Andy Rebhun, the digital leader behind this growing brand.
Get a glimpse into how EPL is transforming on all digital fronts—from its differentiated loyalty and offers programs to data-driven personalized marketing, super fast curb-side rollout in under 6 weeks.
Ever heard of the Digital Flywheel? Find out what that means to EPL.
Andy got his start in the industry by earning his first MBA at Chipotle (Master Burrito Ambassador!) and then moved on to Kellogg’s School of Management for his second MBA.
He cut his teeth in digital marketing at Ford and was one of the first hires on McDonald’s USA digital team. Now, at El Pollo Loco, he's setting the bar high for digital-first leadership and transformation.
Beyond his impressive resume, Andy is truly a passionate, visionary and humble leader working at a company that shares those same values.
“Remember, a brand doesn’t define you, Bosses define you. Bosses change your leadership style. Bosses elevate your thinking to the next level. Bosses bring the weather,” says Andy.
RESOURCES to Link at Bottom:
- EPL & Andy in the News
- Little Bets (the book): How breakthrough ideas emerge from small discoveries
- Digital Flywheel & Jim Collins
- Hispanic Heritage Month at EPL
- Bernard Acoca, EPL CEO on Tripling Digital Sales in 2020
Check out Qu's Annual State of Digital for Enterprise QSR & Fast Casual Brands