Episode description

We’re talking about all things loyalty in this block-buster episode with Zach Goldstein, the CEO of Thanx. Zach and Jen discuss why loyalty is broken, with 80% of Fast Casuals and QSRs looking to improve and invest in better loyalty strategies.
 
The conversation emphasizes that the future of restaurant loyalty is here, now. It's data-driven, personalized, dynamic, and poised to redefine how guest loyalty is built and delivered for restaurant brands.

Moments to listen for:

• The true definition of “loyalty” 
• Shortcomings of "Loyalty 2.0" and the potential of "Loyalty 3.0”
• Learnings from other industries - hotels & airlines 
• The shift towards digital-first strategies
• Ways personalization has proven to improve engagement and customer retention
• The unspoken element all loyalty programs need to succeed (hint: it starts with a "C")

Related Assets:

Loyalty 3.0: Elevating Guest Engagement Through Deeper Insights
Qu’s 5th Annual State of Digital
Restaurant Loyalty is Stuck in Neutral, by Joe Guszowski

Thanx is the leading loyalty and guest engagement platform to grow restaurant customer lifetime value in the digital era - without relying on expensive discounts

Connect with Zach on LinkedIn

Check out Qu's Annual State of Digital for Enterprise QSR & Fast Casual Brands