![50 Years of Hip-Hop - 2009: Reese's Puffs and the Commercialization of Hip-Hop - podcast episode cover](https://www.omnycontent.com/d/clips/bad5d079-8dcb-4630-8770-aa090049131d/140efec1-2dfb-4256-a5ad-af900141b93b/a6bd0ff2-f65d-4a90-9e7b-b06500f68300/image.jpg?t=1697059683&size=Large)
Episode description
Roddy Nikpour and Martin Douglas revisit 2009 with an earworm: the Reese’s Puffs rap. From cereal to sneakers, we'll explore how hip-hop’s commercial success made it a useful marketing tool.
Written by Roddy Nikpour and Martin Douglas.
Audio production by Roddy Nikpour.
Support the podcast: kexp.org/50hiphop
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