Episode description

Roddy Nikpour and Martin Douglas revisit 2009 with an earworm: the Reese’s Puffs rap. From cereal to sneakers, we'll explore how hip-hop’s commercial success made it a useful marketing tool.

Written by Roddy Nikpour and Martin Douglas.

Audio production by Roddy Nikpour. 

Support the podcast: kexp.org/50hiphop 

See omnystudio.com/listener for privacy information.