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Alex Hormozi: Copywriting Masterclass | How I Write
How I Write
Feb 05, 2025
•
1 hr 9 min
•
Transcript available on
Metacast
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Episode description
Alex Hormozi has written two killer business books that have sold more than 1M copies. His writing has gotten him to 9M followers across social media. This is the first interview where he breaks down his writing system. Get 60 days free Readwise Reader at
https://readwise.io/davidperell/
I also made a website that helps you learn from the best writing of all-time:
https://writingexamples.com/
TIMESTAMPS 00:00:00 Intro 00:00:20 Hormozi’s cave 00:05:35 Discovery process 00:12:32 Fix problems using MECE 00:13:43 Marketing “$100M Leads” 00:20:55 Writing for YouTube vs Books 00:27:13 The pain is the pitch 00:31:37 Break down the world into frameworks 00:34:09 10x more effort = 1000x results 00:38:24 Understanding the table of contents 00:49:27 The only app I use to read articles [Readwise Reader] 00:50:53 How to think about your audience 00:54:22 The #1 creator mistake 00:57:58 The business of Hormozi’s books 01:02:04 The love for writing as a kid 01:04:34 Hormozi’s ideal university writing class ALEX HORMOZI
https://www.youtube.com/@AlexHormozi
https://www.instagram.com/hormozi/
https://x.com/alexhormozi/
https://acquisition.com
FOLLOW ME YouTube:
https://www.youtube.com/@DavidPerellChannel
Apple:
https://podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify:
https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X:
https://x.com/david_perell
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Alex Hormozi: Copywriting Masterclass | How I Write | How I Write podcast - Listen or read transcript on Metacast
