Boagworld: UX, Design Leadership, Marketing & Conversion Optimization podcast

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Episodes

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Boagworld: UX, Design Leadership, Marketing & Conversion Optimization

Paul Boag, Marcus Lillington•boagworld.com

Boagworld: The podcast where digital best practices meets a terrible sense of humor! Join us for a relaxed chat about all things digital design. We dish out practical advice and industry insights, all wrapped up in friendly conversation. Whether you're looking to improve your user experience, boost your conversion or be a better design lead, we've got something for you. With over 400 episodes, we're like the cool grandads of web design podcasts – experienced, slightly inappropriate, but always entertaining. So grab a drink, get comfy, and join us for an entertaining journey through the life of a digital professional.

Episodes

The Metrics Trap: Are You Measuring the Wrong Things?

This week, we’re tackling a biggie—how to avoid the pitfalls of metrics. We’ll explore why tracking the wrong numbers can send your entire organization in the wrong direction and what you should be focusing on instead. We also have a fantastic Figma plugin to make your mockups more realistic, a thought-provoking read on AI’s impact on UX, and a listener question on handling the ever-growing number of software subscriptions. Oh, and of course, Marcus has a joke. But don’t get your hopes up. App o...

Feb 27, 2025•50 min•Ep 14•Transcript available on Metacast

Digital Fatigue: The Case for Face-to-Face Meetings

Welcome to another packed episode! This week, we're diving into three topics we think you'll find fascinating. First up, we're exploring why face-to-face meetings still matter in our digital world. Then, we'll share our favorite A/B testing tools (since Google Optimize is no longer with us), and finally, we'll look at how AI is reshaping UX with some eye-opening insights from Nielsen Norman Group. A/B Testing Tools You Can Trust With Google Optimize's departure, many of you have been asking what...

Feb 13, 2025•48 min•Ep 13•Transcript available on Metacast

Promoting Your Work to Colleagues

In today's episode, we dive deep into how UX professionals can effectively demonstrate their value within organizations, especially during challenging times when the shine has come off UX and attention has shifted to AI. Form Analysis Tools: A Game-Changer for UX We kick off by exploring some exciting form analysis tools that can revolutionize how we optimize web forms. Tools like MouseFlow , Zuko , and EXATOM offer powerful insights into form performance, helping identify where users struggle a...

Jan 30, 2025•58 min•Ep 12•Transcript available on Metacast

Enhancing the Experience of Using AI

I've watched with fascination how AI is reshaping the design landscape. While we've made incredible strides in using AI to enhance our design processes, I believe we're overlooking something crucial: the human experience of interacting with AI itself. You might wonder why this matters. Well, as AI becomes more deeply woven into our daily lives, the way we interact with these systems shapes their value. It's not enough that AI can perform amazing feats - these capabilities need to feel natural an...

Jan 23, 2025•10 min•Ep 11•Transcript available on Metacast

Harness the Power of AI: Transform Your UX Workflow

Introduction: Embracing AI for UX Productivity In this episode of the Boagworld Podcast, we delve into the transformative role of AI in UX and web design. From cutting-edge Figma plugins to tools that revolutionize SEO, Paul Boag and Marcus Lillington share insights, tools, and strategies that can elevate your workflow. Whether you're a seasoned designer or new to the field, there's something here to enhance your productivity and effectiveness. The Challenges of Broadband and Digital Evolution P...

Jan 16, 2025•50 min•Ep 10•Transcript available on Metacast