In Episode 589, Rob Walling chats with Jason Buckingham about how he found a startup idea from making more than 70 cold calls. It's a great story about staying focused, putting in the time and doing the hard work. The topics we cover [7:14] Finding a problem via cold calls [13:07] Identifying a problem and deciding what to do next [22:32] Getting spouses on board with entrepreneur journey [25:06] Working day jobs while building the product [30:09] Getting into Tiny Seed right before COVID-19 Lin...
Feb 08, 2022•35 min•Transcript available on Metacast In Episode 589, Rob Walling chats with Jason Buckingham about how he found a startup idea from making more than 70 cold calls. It's a great story about staying focused, putting in the time and doing the hard work. The topics we cover [7:14] Finding a problem via cold calls [13:07] Identifying a problem and deciding what to do next [22:32] Getting spouses on board with entrepreneur journey [25:06] Working day jobs while building the product [30:09] Getting into Tiny Seed right before COVID-19 Lin...
Feb 08, 2022•35 min•Transcript available on Metacast In Episode 588, Rob Walling chats with Courtland Allen about a wide range of bootstrapper and indie hacker topics including the struggles with motivation/depression, bootstrapping today, fighting the urge to quit, and frameworks for getting your first dollar. The topics we cover [3:43] Hiring a podcast producer [6:21] Letting go in business [7:09] Invite-only experiment on Indie Hackers [16:03] Thinking about the future [20:47] Financial freedom and starting a business [25:05] Depression as a fo...
Feb 01, 2022•1 hr 5 min•Transcript available on Metacast In Episode 588, Rob Walling chats with Courtland Allen about a wide range of bootstrapper and indie hacker topics including the struggles with motivation/depression, bootstrapping today, fighting the urge to quit, and frameworks for getting your first dollar. The topics we cover [3:43] Hiring a podcast producer [6:21] Letting go in business [7:09] Invite-only experiment on Indie Hackers [16:03] Thinking about the future [20:47] Financial freedom and starting a business [25:05] Depression as a fo...
Feb 01, 2022•1 hr 5 min•Transcript available on Metacast In Episode 587, join Rob Walling as he answers listener emails including feedback and a critique about the podcast, the state of microentrepreneurship, and where to start with user growth. The topics we cover [2:22] The reason Rob continues to podcast [5:26] Renaming a company or podcast [8:40] Revisiting inflation [15:06] The state of microentrepreneurship [20:00] Where to start with user growth Links from the show Where to Publish Plugins Episode 581 | Inflation for Founders Start Small Stay S...
Jan 25, 2022•26 min•Transcript available on Metacast In Episode 587, join Rob Walling as he answers listener emails including feedback and a critique about the podcast, the state of microentrepreneurship, and where to start with user growth. The topics we cover [2:22] The reason Rob continues to podcast [5:26] Renaming a company or podcast [8:40] Revisiting inflation [15:06] The state of microentrepreneurship [20:00] Where to start with user growth Links from the show Where to Publish Plugins Episode 581 | Inflation for Founders Start Small Stay S...
Jan 25, 2022•26 min•Transcript available on Metacast In Episode 586, Rob Walling chats with Michele Hansen about her new book where she talks about how to master customer interviews as a startup founder. The topics we cover [5:00] User experience research for startup founders [11:20] Customer Interviews for developers [12:30] Feature requests as customer research springboard [19:55] Practicing customer interviews [23:37] Comparing to Jobs to Be Done framework Links from the show Deploy Empathy: A practical guide for talking to customers Software S...
Jan 18, 2022•27 min•Transcript available on Metacast In Episode 586, Rob Walling chats with Michele Hansen about her new book where she talks about how to master customer interviews as a startup founder. The topics we cover [5:00] User experience research for startup founders [11:20] Customer Interviews for developers [12:30] Feature requests as customer research springboard [19:55] Practicing customer interviews [23:37] Comparing to Jobs to Be Done framework Links from the show Deploy Empathy: A practical guide for talking to customers Software S...
Jan 18, 2022•27 min•Transcript available on Metacast In Episode 585, Rob Walling chats with Sherry Walling about moving outside your comfort zone, the power of relationships, psychedelic-assisted therapy, as well as her new book about grief launching later this year. The topics we cover [3:22] Deciding against self-publishing [12:00 ] Building an audience vs. a network [14:26] Psychedelic-assisted therapy [24:00] The power and importance of relationships Links from the show The Entrepreneur's Guide To Keeping Your Sh*t Together Touching Two Worlds...
Jan 11, 2022•30 min•Transcript available on Metacast In Episode 585, Rob Walling chats with Sherry Walling about moving outside your comfort zone, the power of relationships, psychedelic-assisted therapy, as well as her new book about grief launching later this year. The topics we cover [3:22] Deciding against self-publishing [12:00 ] Building an audience vs. a network [14:26] Psychedelic-assisted therapy [24:00] The power and importance of relationships Links from the show The Entrepreneur's Guide To Keeping Your Sh*t Together Touching Two Worlds...
Jan 11, 2022•30 min•Transcript available on Metacast In Episode 584, Join Rob Walling for a Happy New Year edition of the show where looks ahead to 2022 and evaluates what he wants to focus on. The things we choose not to do are just as important as the things we chose to do and Rob encourages you to think hard about what is and is not working for you today. The topics we cover [3:00] Founder's retreat [4:36] Estimating growth [9:23] Hiring a full-time content producer [15:32] The power of focus Links from the show The Zen Founder Guide to Founder...
Jan 04, 2022•17 min•Transcript available on Metacast In Episode 584, Join Rob Walling for a Happy New Year edition of the show where looks ahead to 2022 and evaluates what he wants to focus on. The things we choose not to do are just as important as the things we chose to do and Rob encourages you to think hard about what is and is not working for you today. The topics we cover [3:00] Founder's retreat [4:36] Estimating growth [9:23] Hiring a full-time content producer [15:32] The power of focus Links from the show The Zen Founder Guide to Founder...
Jan 04, 2022•17 min•Transcript available on Metacast In Episode 583, Rob Walling chats with Sam Parr about about building an email list, selling to Hubspot, podcast growth, and how to spot business opportunities. The topics we cover [3:53] Building Hustle to 8 figures in revenue [5:52] Growing an email list [11:01] Selling to a B2B SaaS [19:00] My First Million and growing podcasts [23:45] TikTok marketing [27:30] Spotting interesting opportunities [34:70] Manifest cowboy Links from the show Sam Parr (@theSamParr) | Twitter If you have quest...
Dec 28, 2021•40 min•Transcript available on Metacast In Episode 583, Rob Walling chats with Sam Parr about about building an email list, selling to Hubspot, podcast growth, and how to spot business opportunities. The topics we cover [3:53] Building Hustle to 8 figures in revenue [5:52] Growing an email list [11:01] Selling to a B2B SaaS [19:00] My First Million and growing podcasts [23:45] TikTok marketing [27:30] Spotting interesting opportunities [34:70] Manifest cowboy Links from the show Sam Parr (@theSamParr) | Twitter If you have questions a...
Dec 28, 2021•40 min•Transcript available on Metacast In Episode 582, Rob Walling is joined by Einar Vollset to answer listener questions about enterprise sales, crowdfunding, replacing yourself, and things that every B2B SaaS founder should know. The topics we cover [1:26] Investing with Reg CF [6:20] Enterprise plans and pricing [13:31] Finding your replacement [19:29] Best way to give software demos [21:55] What fundamental things should startup founders should know Links from the show Sales Funnel Optimization for Bootstrapped Founders – Steli ...
Dec 21, 2021•33 min•Transcript available on Metacast In Episode 582, Rob Walling is joined by Einar Vollset to answer listener questions about enterprise sales, crowdfunding, replacing yourself, and things that every B2B SaaS founder should know. The topics we cover [1:26] Investing with Reg CF [6:20] Enterprise plans and pricing [13:31] Finding your replacement [19:29] Best way to give software demos [21:55] What fundamental things should startup founders should know Links from the show Sales Funnel Optimization for Bootstrapped Founders – Steli ...
Dec 21, 2021•33 min•Transcript available on Metacast In Episode 581, Rob Walling discusses how to grow money sensibly while protecting the principle during inflationary times. He explores real estate, collectibles, crypto, stocks, bonds, and other strategies to consider as inflation and other economic changes occur. The topics we cover [2:00] Inflation is here [7:20] Pricing flexibility with SaaS [9:44] Rules when inflation goes up [13:53] Inflation and home mortgages [16:29] Emergency funds during inflation [17:36] Bonds during inflationary times...
Dec 14, 2021•25 min•Transcript available on Metacast In Episode 581, Rob Walling discusses how to grow money sensibly while protecting the principle during inflationary times. He explores real estate, collectibles, crypto, stocks, bonds, and other strategies to consider as inflation and other economic changes occur. The topics we cover [2:00] Inflation is here [7:20] Pricing flexibility with SaaS [9:44] Rules when inflation goes up [13:53] Inflation and home mortgages [16:29] Emergency funds during inflation [17:36] Bonds during inflationary times...
Dec 14, 2021•25 min•Transcript available on Metacast In Episode 580, Rob Walling chats with Ross Hudgins, an SEO expert, about seven common things that SaaS founders either do well or frequently get wrong. The topics we cover [4:42] Put your blog in a subfolder, not a subdomain. [7:18] With keyword-focused content, make the URL exactly the main keyword. [10:10] Be thoughtful about feature page keywords [13:39] It’s really hard to rank for “best X software” queries [16:24] Use on-page content marketing best practices [20:50] Build passive link asse...
Dec 07, 2021•28 min•Transcript available on Metacast In Episode 580, Rob Walling chats with Ross Hudgins, an SEO expert, about seven common things that SaaS founders either do well or frequently get wrong. The topics we cover [4:42] Put your blog in a subfolder, not a subdomain. [7:18] With keyword-focused content, make the URL exactly the main keyword. [10:10] Be thoughtful about feature page keywords [13:39] It’s really hard to rank for “best X software” queries [16:24] Use on-page content marketing best practices [20:50] Build passive link asse...
Dec 07, 2021•28 min•Transcript available on Metacast In this special episode of Startups For the Rest of Us, Rob Walling chats with Einar Vollset about not only the announcement of the TinySeed Syndicate but also the investment landscape for B2B SaaS today. Even if you don't think you'll raise funding, it's important to understand the dynamics of the investment and acquisition market as a bootstrapped founder. The topics we cover [1:40] Investment landscape for bootstrapped SaaS [10:26] What is a syndicate? [13:57] Introducing the TinySeed Syndica...
Dec 01, 2021•21 min•Transcript available on Metacast In this special episode of Startups For the Rest of Us, Rob Walling chats with Einar Vollset about not only the announcement of the TinySeed Syndicate but also the investment landscape for B2B SaaS today. Even if you don't think you'll raise funding, it's important to understand the dynamics of the investment and acquisition market as a bootstrapped founder. The topics we cover [1:40] Investment landscape for bootstrapped SaaS [10:26] What is a syndicate? [13:57] Introducing the TinySeed Syndica...
Dec 01, 2021•21 min•Transcript available on Metacast In Episode 578, Rob Walling is joined again by co-host emeritus, Mike Taber for an update on his progress with Bluetick. Today we find out how Mike's merger that he has been working on for the past year has panned out. The topics we cover [3:55] Mike reflects on time and effort working on partnership [7:20] What to do when a deal stalls [9:00] Doubling down on Bluetick [14:50] Differentiating Bluetick [17:47] Moving fast as a startup [19:03] Finding your intrinsic motivation [26:10] Mike's 90 da...
Nov 30, 2021•30 min•Transcript available on Metacast In Episode 578, Rob Walling is joined again by co-host emeritus, Mike Taber for an update on his progress with Bluetick. Today we find out how Mike's merger that he has been working on for the past year has panned out. The topics we cover [3:55] Mike reflects on time and effort working on partnership [7:20] What to do when a deal stalls [9:00] Doubling down on Bluetick [14:50] Differentiating Bluetick [17:47] Moving fast as a startup [19:03] Finding your intrinsic motivation [26:10] Mike's 90 da...
Nov 30, 2021•30 min•Transcript available on Metacast In Episode 577, Rob Walling chats with Jim Kalbach about how to uncover the right problem to solve with the Jobs to Be Done (JTBD) framework. If you haven't been exposed to JTBD, this episode will be a great primer as we dive into practical examples for bootstrapped or mostly-bootstrapped founders. The topics we cover [3:00] Defining Jobs to Be Done (JTBD) [6:45] JTBD are stable over time [10:27] Be solution-agnostic [11:20] JTBD for pre-product or pre-solution [17:53] Questions to ask to find J...
Nov 23, 2021•30 min•Transcript available on Metacast In Episode 577, Rob Walling chats with Jim Kalbach about how to uncover the right problem to solve with the Jobs to Be Done (JTBD) framework. If you haven't been exposed to JTBD, this episode will be a great primer as we dive into practical examples for bootstrapped or mostly-bootstrapped founders. The topics we cover [3:00] Defining Jobs to Be Done (JTBD) [6:45] JTBD are stable over time [10:27] Be solution-agnostic [11:20] JTBD for pre-product or pre-solution [17:53] Questions to ask to find J...
Nov 23, 2021•30 min•Transcript available on Metacast In Episode 576, Rob Walling chats about permissionless entrepreneurship, why you probably shouldn't be a media company if you're an early stage or bootstrapped SaaS, and the importance of exploring beyond what your customers ask for to find out what they actually need. The topics we cover [2:01] Permissionless entrepreneur [9:25] All startups should not become media companies [15:10] Find out what your customers need, not what they ask for This episode of Startups for the Rest of Us is sponsored...
Nov 16, 2021•19 min•Transcript available on Metacast In Episode 576, Rob Walling chats about permissionless entrepreneurship, why you probably shouldn't be a media company if you're an early stage or bootstrapped SaaS, and the importance of exploring beyond what your customers ask for to find out what they actually need. The topics we cover [2:01] Permissionless entrepreneur [9:25] All startups should not become media companies [15:10] Find out what your customers need, not what they ask for This episode of Startups for the Rest of Us is sponsored...
Nov 16, 2021•19 min•Transcript available on Metacast In Episode 575, Rob Walling is joined by Derrick Reimer for a quick update on SavvyCal and some recent hiring decisions he has made. They also answer listener questions about shipping code as a bootstrapper, pivoting, selling a business through a broker, and more The topics we cover [2:23] The latest with SavvyCal [12:02] Shipping code as a bootstrapper vs larger team [21:39] Considering a zoom-in pivot [25:15] Progressive web app vs two native app [28:20] Thoughts on white-label approach for Sa...
Nov 09, 2021•43 min•Transcript available on Metacast In Episode 575, Rob Walling is joined by Derrick Reimer for a quick update on SavvyCal and some recent hiring decisions he has made. They also answer listener questions about shipping code as a bootstrapper, pivoting, selling a business through a broker, and more The topics we cover [2:23] The latest with SavvyCal [12:02] Shipping code as a bootstrapper vs larger team [21:39] Considering a zoom-in pivot [25:15] Progressive web app vs two native app [28:20] Thoughts on white-label approach for Sa...
Nov 09, 2021•43 min•Transcript available on Metacast 
