Meta Business, Innovation and Technology Podcast

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Episodes

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Meta technologies, which include Facebook, Messenger, Instagram and WhatsApp have become an increasingly important growth channel for businesses today. Yet with constant changes in technology, how do you stay up to date on the latest trends and opportunities? The Meta Business, Innovation and Technology Podcast brings you conversations and insights from industry leaders in which we discuss emerging trends and business strategies. On the show we cover 3 primary content tracks: Growth - Learn how businesses can leverage Meta technologies to grow. Leadership - Gain insight from leaders at Meta and other Fortune 500 companies on how to make informative and strategic business decisions. Diversity - Engage in conversations on how businesses are cultivating diversity, equity and inclusion to increase impact. Created by Meta's business engineering team, this podcast gives you a behind-the-scenes view into how businesses are driving growth through Meta technologies today.

Episodes

Growth - Harnessing Creative Data and Video To Drive Advertising Performance

This episode of the Business, Innovation and Technology podcast focuses on creative intelligence and video marketing. Podcast host Jordan Rogers-Smith is joined by Alex Collmer, Founder and CEO of VidMob; Emily Rose, Client Partner for Digital Disruptors at Facebook; and Alastair Cotterill, Global Creative Product Lead at WhatsApp. The guests discuss why even established brands should be thinking about video. Customers increasingly prefer video content, and businesses can tell more complex stori...

Oct 26, 2021•30 min•Ep 6•Transcript available on Metacast

Growth - Optimizing E-Commerce for Digital Holiday Shoppers

Jorie Waterman, Industry Manager at Meta, is the featured expert on this episode of the Business, Innovation and Technology podcast. She joins podcast host Jordan Rogers-Smith to talk about how businesses can leverage digital technologies to prepare for the holiday shopping season. They discuss several strategies for adapting to new consumer behaviors and encouraging a smoother peak season for customers and employees. Jorie explains how tactics like pre-holiday sales and pre-ordering options tak...

Oct 13, 2021•22 min•Ep 5•Transcript available on Metacast

Diversity - How Diversity Drives Innovation

In this episode of the Business, Innovation and Technology podcast, Business Engineering Lead Jordan Rogers-Smith welcomes a panel of global colleagues to talk about building diverse teams. Alex Chan, Director of Business Engineering, APAC; Angelique Kamara, Director of Global Partner Solutions; and Christine Warner, VP, Global Partnership Management and Business Development, are the featured panelists. The discussion centers on diversity as a driver of innovation and positive business outcomes....

Sep 22, 2021•26 min•Ep 4•Transcript available on Metacast

Diversity - Women in Engineering

This episode of the Business, Innovation, and Technology Podcast features a panel of four women from around the globe, each a Business Engineer for Facebook. Jing Mei Sim covers small to medium businesses in China. Charlotte Philippe focuses on the luxury and travel industries in southern Europe. Christine Lu works with clients in healthcare, consumer packaged goods, and retail in North America. Mirella Silva works with retail and e-commerce clients in Brazil. The panelists share their stories a...

Aug 31, 2021•28 min•Ep 3•Transcript available on Metacast

Leadership - Life at the Crossroad of Business and Engineering

Matthew Sinclair, Partner and VP of Engineering at Boston Consulting Group’s Digital Ventures and Jean-Marie Ferdègue, Director of Business Engineering, Gaming at Facebook, are the featured experts on this episode of the Business, Innovation & Technology Podcast. Together, they explore key elements of innovation: desirability, feasibility, viability, and impact. Matthew and Jean-Marie discuss how Digital Ventures and Facebook rely on multidisciplinary teams and cross-collaboration to develop imp...

Aug 31, 2021•36 min•Ep 2•Transcript available on Metacast

Leadership - Digitalization during and after COVID-19

How do businesses stay up to date on trends and opportunities when technologies evolve constantly? The Meta Business Engineering Team is always innovating, helping businesses build a framework for digital transformation and leverage Facebook as a growth driver. The Business Engineering Team’s new venture, the Meta Business, Innovation, & Technology Podcast , further supports business leaders by bringing together industry experts and fostering conversation about emerging trends and strategies. Th...

Aug 30, 2021•24 min•Ep 1•Transcript available on Metacast