In this episode of Martina Flor's Open Studio, host Martina Flor explores the importance of setting and achieving goals, especially as the year-end approaches. She delves into common challenges faced by individuals in their goal-setting journey and introduces a transformative question to help clarify aspirations. See full show notes at martinaflor.com/podcast
Nov 01, 2023•23 min•Ep 117•Transcript available on Metacast In this episode of Letter Now! Podcast, Martina Flor and her guest María Montes (@iammontes) talk about Learning and Teaching. The Power of Learning, Accountability and Deadlines, What Makes a Great Teacher, Filtering through the Information Clutter. Detailed show notes: martinaflor.com/podcast
Oct 30, 2023•1 hr 2 min•Ep 116•Transcript available on Metacast In this episode of Martina Flor's Open Studio, host Martina Flor delves into the transformative journey from being an amateur to a professional in the world of lettering and creativity. She explores the mindset shift required, the importance of treating every project professionally, and practical strategies for success. See entire shownotes at martinaflor.com/podcast
Oct 18, 2023•17 min•Ep 115•Transcript available on Metacast Welcome to another inspiring episode of Martina Flor's Open Studio! In this edition, we're delving into a topic that resonates with every creative: "Building Confidence as an Artist." Host Martina Flor takes you on a journey to explore the importance of confidence and provides actionable steps to boost your artistic self-assurance. See full show notes at ➡️ https://www.martinaflor.com/podcast Join my upcoming Lettering Masterclass ➡️ https://www.martinaflor.com/masterclass...
Oct 11, 2023•19 min•Ep 114•Transcript available on Metacast Welcome to Season 5 of Martina Flor's Open Studio! This season, we're addressing key questions from the lettering artist and creative community. Join us for discussions on building an impressive portfolio, breaking into the professional world of lettering, and more. See full show notes at ➡️ https://www.martinaflor.com/podcast Join my upcoming Lettering Masterclass ➡️ https://www.martinaflor.com/masterclass
Oct 04, 2023•21 min•Ep 113•Transcript available on Metacast Thank you for watching and listening to this podcast, you are the motor that keeps Open Studio alive! Subscribe and leave us a review to help us keeping doing this and more for you. Have a great summer and see you on season 5! See full shownotes at https://www.martinaflor.com/podcast Download Lettering DNA PDF here: https://www.martinaflor.com/letteringdna
Aug 02, 2023•31 min•Transcript available on Metacast You know that amazing feeling when you're in the zone, riding the wave of momentum? It's the ultimate catalyst for achieving your goals and making things happen. But how do you discover it and maintain it, especially when life throws obstacles your way? Get ready, because in this episode, I'll unveil practical and powerful techniques to unlock the unstoppable force of momentum.
Jul 19, 2023•25 min•Ep 111•Transcript available on Metacast Imagine others in awe, asking, "How do you do it?" Picture creating work you’re really proud of. Mastering a craft isn't exclusive to the naturally gifted—it's within your reach as well. In this episode, uncover the 5 essential pillars to thrive with your art and become the master of any craft. Get ready to unleash your creative potential. See full show notes at ➡️ https://www.martinaflor.com/podcast Download Lettering DNA PDF here ➡️ https://www.martinaflor.com/letteringdna...
Jul 12, 2023•29 min•Ep 110•Transcript available on Metacast Half the year is gone, but the opportunities for creative and business growth are still abundant! Whether you're entering the summer season or embracing the winter chill, join me as I reveal my three steps to planning for a productive creative season. Tune in and and make the most of the time ahead! See full show notes at ➡️ https://www.martinaflor.com/podcast Download Lettering DNA PDF here ➡️ https://www.martinaflor.com/letteringdna...
Jul 05, 2023•28 min•Ep 109•Transcript available on Metacast In this solo episode I touch on getting better at your craft and strategies to find the time to produce work and build a portfolio. Doing great work has always been at the core of my career as an artist, and I’ve seen that happening repeatedly with many of the artists I interview on this podcast. I advocate for this approach with my students, the members of my coaching program, and with every assignment that I take on: doing your best work is priority. But getting really good at your craft takes...
Jun 28, 2023•22 min•Ep 108•Transcript available on Metacast Sign up for Leap Now here ➡️ https://www.maketheleapnow.com In this episode we dive deep into the success stories of the three of them who are also alumni from my business group coaching program, Leap Now, designed exclusively for lettering artists and illustrators. If you’re wondering, what is in this episode for me?. Well, I believe that it can give you tons of clarity around how coaching and support can make a difference in your career and freelance business, and decide whether this is someth...
Jun 21, 2023•58 min•Ep 107•Transcript available on Metacast Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop Breaking news: The lettering and illustration market is NOT oversaturated! 📣 In this episode, I'm going to show you the four key factors you need to embrace to find your unique place and thrive with your work. Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor...
Jun 14, 2023•25 min•Ep 106•Transcript available on Metacast Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop What is the one thing that has the power to elevate you or bring you down? The factor that can determine your success or failure? The element that sets apart those who achieve great things from those who struggle to make progress? Yes, I'm talking about your mindset. In this episode, you will learn valuable tips to shape your mindset and unl...
Jun 07, 2023•27 min•Ep 105•Transcript available on Metacast SEE THE SURVEY RESULTS 👉🏼 https://www.martinaflor.com/survey-results Wondering how to make an income with your creative skills? Curious about how much other commercial artists are charging for editorial, publishing, advertising and packaging assignments? Get ready because today I’ll share with you the results of the survey on the business of lettering and illustration, and the insights are eye opening. Let’s dive in! Sign up for my upcoming series of free workshops "Secrets to Success as ...
May 31, 2023•35 min•Ep 104•Transcript available on Metacast TAKE THE SURVEY 👉🏼 https://www.martinaflor.com/survey Prepare yourselves to get the inside scoop on what a real working lettering artist makes for an income. If you've ever wondered about the nitty-gritty details of income streams in this biz, you're in for a treat. I'm about to spill the beans on all the different ways I make money and share how much I charge for different projects. This episode is about to give you a front-row seat to the financial realities of a lettering artist...
May 23, 2023•44 min•Ep 103•Transcript available on Metacast Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now on https://www.maketheleapnow.com . We are opening registration soon! You don’t need clients to make a living with your art! In this episode I’m going to get your creative juices flowing around the myriad of things you could be doing to monetize your work. Mark your calendar and sign up for the waiting list at ➡️ https://www.maketheleapnow.com See full show notes at ➡️ https://...
May 17, 2023•23 min•Ep 102•Transcript available on Metacast Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now on https://www.maketheleapnow.com . We are opening registration soon! Today we will be speaking about how to build a career as a lettering artist or illustrator. This is the first episode of a series that is coming in anticipation to my group business coaching program for lettering artists and illustrators that is opening registrations at the end of June. Mark your calendar and...
May 10, 2023•27 min•Ep 101•Transcript available on Metacast Today I’m celebrating the episode number 100 🤩 of this podcast by having a conversation with Jessica Hische. Jessica is a lettering artist and New York Times Best-selling author based in Oakland, California. She specializes in typographical work for logos, film, books, and other commercial applications. Her clients include Wes Anderson, The United States Postal Service, Target, Hallmark, and Penguin Books and her work has been featured again and again in design and illustration annua...
May 03, 2023•1 hr 22 min•Ep 4•Transcript available on Metacast In past episodes we have been speaking about ways to build your portfolio. I even shared a checklist which you that you can still download on ➡️ https://www.martinaflor.com/portfoliochecklist In this episode we are going to: 👉🏼 Look into the 5 steps you need to take to land your first paid assignments. 👉🏼 Tear down the myth of if you build it paid assignments will just come. 👉🏼 Share a way to put yourself out there so clients notice you. 👉🏼 See the consequences of working to be showcased...
Apr 18, 2023•26 min•Ep 99•Transcript available on Metacast Download the full Portfolio Checklist ebook ➡️ https://www.martinaflor.com/portfoliochecklist If you're struggling to figure out what your portfolio should include, this episode is for you, because I’m going to cut straight to the chase and provide you with a checklist of the things your website should have to attract the right clients—and close the deal! See full show notes at ➡️ https://www.martinaflor.com/podcast Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar...
Apr 11, 2023•33 min•Ep 98•Transcript available on Metacast In the previous episode, we discussed why the websites don't work and how to avoid the pitfalls. Go check it out, is episode number 95. Now, last week, I relaunched my own website and I’d like to share with you some of the things I’ve learned so that you can use them in your own website. See full show notes at ➡️ https://www.martinaflor.com/podcast Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclass Sign up for my Lettering Tips newsletter ...
Apr 04, 2023•31 min•Ep 97•Transcript available on Metacast Sam Roberts is the editor and publisher of BLAG (Better Letters Magazine), the world’s only print and online publication dedicated to sign painting (see https://bl.ag). He is a Londoner living in Catalonia, Spain, and the author of numerous books and articles about the craft of sign painting, and its history. See full show notes at ➡️ https://www.martinaflor.com/podcast Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclass Sign up for my Letterin...
Mar 30, 2023•1 hr 14 min•Ep 96•Transcript available on Metacast Your portfolio is your presentation card and is an essential tool to make money as a commercial artist. Without it, no client or customer will hit the contact button and hire you. However, most portfolios don’t serve the purpose of attracting paid assignments. In this episode I’ll tell you why and how to avoid the pitfalls. Listen up! See full show notes at ➡️ https://www.martinaflor.com/podcast Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-mastercla...
Mar 22, 2023•28 min•Ep 95•Transcript available on Metacast Today, I’ll be having a conversation with Kevin Cantrell. Head of his eponymous studio, Kevin functions as the creative director and design lead for all KCS client projects. Kevin has a deep understanding and love of lettering and typographical aesthetics. Kevin creates the type of work that makes people wonder ‘how did he do it?’. And during our session, he shared how he used observation to crack the system behind victorian graphics and come up with his own style. During our convers...
Mar 15, 2023•1 hr 5 min•Ep 94•Transcript available on Metacast In this short, solo episode, I tell you about this epiphany that I had a couple of days ago, when I was struggling to find a way to find a literary agent to help me publish my upcoming book. For many, reaching out for help might sound negative because it would mean that you can't do things by yourself. But that's only natural, and accepting the fact that sometimes there is an easier way to achieve what you want by asking for help to your close circle is the first and most important step towards ...
Mar 08, 2023•1 hr 6 min•Ep 93•Transcript available on Metacast In this solo show, I share strategies and tactics that you can use to advance your career as a lettering artist or illustrator. Today I’ll be speaking about strategies to get out of your way, share your work and start attracting dream assignments. Last week we released the episode with Ken Barber, and he inspired me to record this one. Go check it out ➡️ https://youtu.be/lHIgFYPtAtU Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips Follow me on in...
Feb 28, 2023•33 min•Ep 92•Transcript available on Metacast Today, I’ll be having a conversation with Ken Barber Ken is a lettering artist, type designer, author, and educator. For 30 years, he's made distinctive logos for global brands and created dozens of fonts. He blames his obsession with letterforms on Don Martin comics, Santa Cruz skateboard graphics, and speed metal logos. Ken's work has been featured in a few fancy museums, including the Cooper-Hewitt National Design Museum and the Henry Ford Museum of American Innovation. He’s an instructor at ...
Feb 20, 2023•1 hr 23 min•Ep 91•Transcript available on Metacast In this solo episode I touch on how to make the transition from amateur to pro. You have invested so much time into honing your skills and doing great work, and you’re now wondering: how do I turn my passion into my livelihood? In this episode, I share with you actionable strategies to start making that transition – and engage other people who would keep you accountable along the way. What do I mean by that? Listen in on today’s show and find out! Sign up for my Free Lettering Masterclass ➡️ htt...
Feb 14, 2023•37 min•Ep 90•Transcript available on Metacast Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips Follow me on instagram ➡️ https://www.instagram.com/martinaflor/ See full show notes ➡️ https://www.martinaflor.com/podcast In this solo episode I speak about building confidence as an artist. Have you ever wondered why other lettering artists, illustrators, and creatives act so confident? Well, they have worked hard into developing their self-confidence, and today I’m going to share with yo...
Feb 07, 2023•38 min•Ep 89•Transcript available on Metacast Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips Follow me on instagram ➡️ https://www.instagram.com/martinaflor/ See full show notes ➡️ https://www.martinaflor.com/podcast Mary Kate McDevitt is a lettering artist and illustrator living and working in Vermont. For over 12 years, Mary Kate has worked creating custom lettering and illustrations for clients including The New York Times, Target, Penguin, American Express and has published books with ...
Jan 31, 2023•1 hr 27 min•Ep 88•Transcript available on Metacast