In this solo episode we’ll get hands-on and work towards achieving our end-of-the-year goals. Goals require work and decision-making, and this is the reason why we keep on pushing them forward. In this show, I’ll share 3 steps that have helped me in the past achieve a goal that changed my life and career forever. See full show notes at: martinaflor.com/podcast
Verònica is a designer, illustrator, international speaker and creative director from Barcelona. After graduating from Elisava and Eina, she gained experience in several design studios. In 2007 she founded Hey, which has grown steadily since achieving worldwide recognition. Verònica believes in a multidisciplinary and broad approach to design; she enjoys limitless creativity, bold language, and a forward-thinking perspective on what they do and how they create. This was a...
In this solo episode I touch on the anxiety that we all feel as the end of the year drives closer. Where did all the time go? We ask ourselves as we look at our bucket list of goals and we realize that there are still some of them unfinished or not even close to being done. I believe that the end of the year is a great, tangible deadline that you can use to accomplish important goals and in this episode, I help you sort things out and get ready to cross some of them off your bucket list. See ful...
Timothy is an artist, graphic designer, author and public speaker. His art and words have populated walls, buildings, packaging, shoes, clothing, books, magazine covers and galleries all over the world for brands such as Nike, Apple, Google, MoMA, Netflix, Tiffany & Co., Samsung, Yves Saint Laurent, Uniqlo, Target, The New Yorker and The New York Times. He’s the author of Sharpie Art Workshop and the co-creator of several social experiments including the viral blog and book 40 Da...
In this solo episode I touch on why a community is essential to achieve your goals and see success in your career as an artist and creative. There’s no progress in isolation and a community can help you step out of your bubble, unveil your talents, and get you there where you want to be FASTER & WITH MORE EASE. In this episode, I explore why community is important by giving examples of my own experience and the dozens of artists that have been on this podcast. I also leave you with a few gui...
Thandiwe Muriu is a photographer born and raised in Nairobi, Kenya. As a female artist operating in a previously male-dominated field, she is passionate about celebrating and empowering her fellow women. In her CAMO series, Thandiwe showcases Africa’s unique mix of vibrant cultures, textiles and beauty norms. Through her work, she celebrates her African heritage and tackles important issues such as identity and self-perception using the rich colours and vibrancy the continent is so well kn...
Doing great work is at the heart of every creative career, and is what most artists and designers invest a fair amount of time in. However, that is just one part of the equation – putting the work out there and getting noticed by the right people is equally important. In this episode, we’ll discuss on 3 strategies that you can use to showcase your work, not just for the sake of it but in a manner and in a place that connects you with dream opportunities and clients. See full show notes at martin...
Jordan Metcalf is a South African-born, Portland-based graphic designer, creative director, and artist. After over a decade of independently designing brands and exploring new ways to help tell stories through diverse and experimental lettering projects for clients like Nike, Apple, National Geographic, and others, he made the move to a full-time position in a brand studio in 2019 to focus on larger scale projects and collaborations. He currently spends his days as a creative director helping cr...
In this solo episode I touch on getting better at your craft and strategies to find the time to produce work and build a portfolio. Doing great work has always been at the core of my career as an artist, and I’ve seen that happening repeatedly with many of the artists I interview on this podcast. I advocate for this approach with my students, the members of my coaching program, and with every assignment that I take on: doing your best work is priority. But getting really good a...
Petra Eriksson is an artist and illustrator born in Stockholm. Petra took a journey via Dublin. Malta, Berlin and Barcelona and her work is littered with the eclectic references she picked up along the way. Petra studied graphic design at the renowned Bergs School of Communication before venturing into the world of freelance illustration. Her bold and colourful work, often dotted with confetti and other abstract compositions, have become her signature style. She is especially renowned for her po...
Karan Singh, an artist and illustrator living in Melbourne, Australia. His distinct work is a contemporary and playful combination of op-art and mid-century graphic design. Through restricted yet vibrant color palettes and hypnotizing patterns, he explores and exploits our perception of depth and movement. His art lives in an eclectic variety of mediums, including prints, animation, video, augmented reality, puzzles, sculpture and clothing. Over his professional career he has lived in a number o...
In this podcast I have interviewed dozens of accomplished artists and creatives to basically answer one valuable question “How did they get where they are?”. Now, while we prepare for all the greatness that is coming on season 3, I’m releasing these special recap episode which features some of the best moments of season 2 in one place, so you can always dig deeper an go listen to one of these episodes. See full show notes at martinaflor.com/podcast
In this podcast I have interviewed dozens of accomplished artists and creatives to basically answer one valuable question “How did they get where they are?”. Now, while we prepare for all the greatness that is coming on season 3, I’m releasing these special recap episode which features some of the best moments of season 2 in one place, so you can always dig deeper an go listen to one of these episodes. See full show notes at martinaflor.com/podcast...
In this podcast I have interviewed dozens of accomplished artists and creatives to basically answer one valuable question “How did they get where they are?”. Now, while we prepare for all the greatness that is coming on season 3, I’m releasing these special recap episode which features some of the best moments of season 2 in one place, so you can always dig deeper an go listen to one of these episodes. See full show notes at martinaflor.com/podcast...
In this podcast I have interviewed dozens of accomplished artists and creatives to basically answer one valuable question “How did they get where they are?”. Now, while we prepare for all the greatness that is coming on season 3, I’m releasing these special recap episode which features some of the best moments of season 2 in one place, so you can always dig deeper an go listen to one of these episodes. For the full list of the guests featured today see the episode description, right below where ...
Martcellia Liunic, an illustrator, art director and visual artist that lives and works in Jakarta, Indonesia. Liunic started her illustration career in 2015 and has worked for various clients such as Google, Netflix, Youtube, Samsung, Snapchat, Harper’s Bazaar, and Aqua to name a few. She’s known for her colorful, whimsical animals, creatures, girls characters and doodle-like body of work and for using different mediums like gouache and acrylics on various supports like murals, risography and we...
In this solo episode I touch on the 5 mistakes that every working artist needs to avoid. I’ll speak about the frameworks that artists and creatives neglect and that can have a huge positive impact on your business. Systems have been life-changing for me and have allowed me to scale my results and impact as a lettering artist. The right frameworks can help you save time, do more of the work you love doing and have a greater impact. I’ll also share some insights into Leap Now, my coaching pr...
In this solo episode I touch on one of the greatest plagues of our times: Impostor Syndrome. We’ll discuss what impostor syndrome is, what it makes and how to overcome it. We’ll address why we experience it, how it works, and what are the strategies you can implement to stop it from getting in the way of achieving your goals. If you ever experienced impostor syndrome – which I’m pretty sure you did – or you’re struggling with it right now, and is holding you back from achieving a certain thing i...
In this solo episode I touch on client outreach, one of the backbones of any creative business. Smart artists don’t wait to be discovered, they go after their opportunities. In this show we touch on why reaching out to clients is extremely important, how often you should be doing it, and what is an effective framework you could follow. I’ll also discuss the main mistakes that I see artists making when they do client outreach and share with you the effective method that I use to do that mys...
In this solo episode I address a common question among artists and creatives: should I go freelance?. In my experience working with hundreds of artists, interviewing dozens of them on this podcast and being a freelance artist myself, I understand the reasons why an artist may want to go solo with their business. In this episode, we discuss the motivations behind most artists wanting to open their own studios and the things that stop many from making the leap. We will touch on the things that goi...
Lauren is a designer, letterer, and educator. A self-proclaimed "artist with a business brain", she picked up hand lettering as a hobby while studying advertising at the School of Visual Arts. Over the next few years (and thanks to the power of the internet), she leveraged a few clever passion projects into a thriving design career. Known for her bright color palettes, playful letterforms, and quirky copywriting, Lauren has created work for clients like Vans, Google, and Adobe. She loves sharing...
In this episode I feature a conversation that I had a few weeks ago on The Pencil Pushers Podcast with Mike Rosado. As you know, I like featuring accomplished artists on this podcast to unveil strategies that could help you unlock your creative potential and make a living with your skills. Now, I’m sharing this episode because it unveils my own path as a lettering artist: how I left everything behind and moved from South America to Europe and pivoted careers, the steps I took to start my letteri...
In this solo episode I touch on community and how the people you surround yourself with can have an impact on your growth. The communities I’ve been part of had a big influence on my career path and my decision making along the way. Based on my own personal experience, witnessing the impact it has had on the progress of my students, and after hearing the stories of dozens of artists I’ve interviewed on this podcast, I can confirm: the people you surround yourself with are a powerful asset ...
In this solo episode I discuss mindset and the limiting beliefs that are undermining your growth as an artist. Your mindset can have a huge impact on your success and accomplishing your goals–I know it did for me. Changing my mindset around what I could achieve as an artist and with my business had a huge impact on my success. This has also proven to be true for many of the artists that I have interviewed on this podcast: they have trained themselves to focus on possibilities rather than s...
Income streams had a huge impact on my creative business and my capability to have control over my time, the assignments I take on or decline, and my bottom line income as a commercial artist. It has proven to be a strategy that many of the guests I’ve had on this show have used to grow their own businesses. In this episode, you’ll learn why income streams are important and why having them can help you thrive. I’ll give you some ideas on possible income streams and share my framework to start th...
In this episode, you’ll learn why systems are important and why not having them can lead to failure. I’ll tell you about my personal story and how a book changed everything at the lowest moment of my creative career. I’ll also share with you which are the systems that you can create within your work and business and how to start thinking about them. Whether you’re running a creative business yourself or you are thinking of going solo, this episode will give you tons of concepts to think about an...
Sebastian’s bright and bold work is the result of his wide experience as an animator and graphic designer. He employs cartoonish figures and playful compositions to portray ordinary scenes of life under the lens of a bright color palette. Sometimes animated, his work bounces happily between funny little GIFs, huge colorful hands on silkscreen prints or big murals where you can lose yourself in. Seb has done work for big clients like Apple, Venmo, The New Yorker, Nike, Warby Parker, Uber and othe...
In this episode, I list down some of the overarching takeaways from previous conversations I have had in this show. I speak about the two elements that are necessary to build a thriving career as an artist. I list that I've seen working for other creatives, for myself and that could potentially work for anyone looking to make a mark with their work. Whether you’re running a creative business yourself or you’re thinking of going solo, this episode will give you empowering insights to shape your j...
Eric Friedensohn (AKA Efdot) is a colorblind visual artist and community builder based in Brooklyn, NY. Since finishing design school in 2012, Efdot has cultivated an art practice and creative studio that spans across a variety of media. His specialties range from hand-painted murals to drawings on paper to animated trading cards, all tied together through his playfully abstract style. He has created art for clients such as Nike, USA Skateboarding, Oakley, Chicago Cubs, Topps and Adobe. During t...
In this episode of Open Studio Martina Flor and her guest Rafa Goicoechea (Rafa Goicoechea), half of @treintayseisestudio with @nina_sans (both co-funder of @36daysoftype), discuss about the keys to become a viral phenomenon, how to start a side project & monetize it, how to engage people, and the truth about instagram. 36 Days of Type is a project that happens primarily on instagram and is a global open call that invites designers, illustrators and graphic artists to create their visual int...
