Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop Breaking news: The lettering and illustration market is NOT oversaturated! 📣 In this episode, I'm going to show you the four key factors you need to embrace to find your unique place and thrive with your work. Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor...
Jun 14, 2023•25 min•Transcript available on Metacast Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop What is the one thing that has the power to elevate you or bring you down? The factor that can determine your success or failure? The element that sets apart those who achieve great things from those who struggle to make progress? Yes, I'm talking about your mindset. In this episode, you will learn valuable tips to shape your mindset and unl...
Jun 07, 2023•27 min•Ep 105•Transcript available on Metacast SEE THE SURVEY RESULTS 👉🏼 https://www.martinaflor.com/survey-results Wondering how to make an income with your creative skills? Curious about how much other commercial artists are charging for editorial, publishing, advertising and packaging assignments? Get ready because today I’ll share with you the results of the survey on the business of lettering and illustration, and the insights are eye opening. Let’s dive in! Sign up for my upcoming series of free workshops "Secrets to Success as ...
May 31, 2023•35 min•Ep 104•Transcript available on Metacast TAKE THE SURVEY 👉🏼 https://www.martinaflor.com/survey Prepare yourselves to get the inside scoop on what a real working lettering artist makes for an income. If you've ever wondered about the nitty-gritty details of income streams in this biz, you're in for a treat. I'm about to spill the beans on all the different ways I make money and share how much I charge for different projects. This episode is about to give you a front-row seat to the financial realities of a lettering artist...
May 23, 2023•44 min•Transcript available on Metacast Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now on https://www.maketheleapnow.com . We are opening registration soon! You don’t need clients to make a living with your art! In this episode I’m going to get your creative juices flowing around the myriad of things you could be doing to monetize your work. Mark your calendar and sign up for the waiting list at ➡️ https://www.maketheleapnow.com See full show notes at ➡️ https://...
May 17, 2023•23 min•Transcript available on Metacast Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now on https://www.maketheleapnow.com . We are opening registration soon! Today we will be speaking about how to build a career as a lettering artist or illustrator. This is the first episode of a series that is coming in anticipation to my group business coaching program for lettering artists and illustrators that is opening registrations at the end of June. Mark your calendar and...
May 10, 2023•27 min•Transcript available on Metacast Today I’m celebrating the episode number 100 🤩 of this podcast by having a conversation with Jessica Hische. Jessica is a lettering artist and New York Times Best-selling author based in Oakland, California. She specializes in typographical work for logos, film, books, and other commercial applications. Her clients include Wes Anderson, The United States Postal Service, Target, Hallmark, and Penguin Books and her work has been featured again and again in design and illustration annua...
May 03, 2023•1 hr 22 min•Ep 4•Transcript available on Metacast In past episodes we have been speaking about ways to build your portfolio. I even shared a checklist which you that you can still download on ➡️ https://www.martinaflor.com/portfoliochecklist In this episode we are going to: 👉🏼 Look into the 5 steps you need to take to land your first paid assignments. 👉🏼 Tear down the myth of if you build it paid assignments will just come. 👉🏼 Share a way to put yourself out there so clients notice you. 👉🏼 See the consequences of working to be showcased...
Apr 18, 2023•26 min•Transcript available on Metacast Download the full Portfolio Checklist ebook ➡️ https://www.martinaflor.com/portfoliochecklist If you're struggling to figure out what your portfolio should include, this episode is for you, because I’m going to cut straight to the chase and provide you with a checklist of the things your website should have to attract the right clients—and close the deal! See full show notes at ➡️ https://www.martinaflor.com/podcast Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar...
Apr 11, 2023•33 min•Transcript available on Metacast In the previous episode, we discussed why the websites don't work and how to avoid the pitfalls. Go check it out, is episode number 95. Now, last week, I relaunched my own website and I’d like to share with you some of the things I’ve learned so that you can use them in your own website. See full show notes at ➡️ https://www.martinaflor.com/podcast Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclass Sign up for my Lettering Tips newsletter ...
Apr 04, 2023•31 min•Ep 97•Transcript available on Metacast Sam Roberts is the editor and publisher of BLAG (Better Letters Magazine), the world’s only print and online publication dedicated to sign painting (see https://bl.ag). He is a Londoner living in Catalonia, Spain, and the author of numerous books and articles about the craft of sign painting, and its history. See full show notes at ➡️ https://www.martinaflor.com/podcast Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclass Sign up for my Letterin...
Mar 30, 2023•1 hr 14 min•Transcript available on Metacast Your portfolio is your presentation card and is an essential tool to make money as a commercial artist. Without it, no client or customer will hit the contact button and hire you. However, most portfolios don’t serve the purpose of attracting paid assignments. In this episode I’ll tell you why and how to avoid the pitfalls. Listen up! See full show notes at ➡️ https://www.martinaflor.com/podcast Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-mastercla...
Mar 22, 2023•28 min•Transcript available on Metacast Today, I’ll be having a conversation with Kevin Cantrell. Head of his eponymous studio, Kevin functions as the creative director and design lead for all KCS client projects. Kevin has a deep understanding and love of lettering and typographical aesthetics. Kevin creates the type of work that makes people wonder ‘how did he do it?’. And during our session, he shared how he used observation to crack the system behind victorian graphics and come up with his own style. During our convers...
Mar 15, 2023•1 hr 5 min•Ep 94•Transcript available on Metacast In this short, solo episode, I tell you about this epiphany that I had a couple of days ago, when I was struggling to find a way to find a literary agent to help me publish my upcoming book. For many, reaching out for help might sound negative because it would mean that you can't do things by yourself. But that's only natural, and accepting the fact that sometimes there is an easier way to achieve what you want by asking for help to your close circle is the first and most important step towards ...
Mar 08, 2023•1 hr 6 min•Ep 93•Transcript available on Metacast In this solo show, I share strategies and tactics that you can use to advance your career as a lettering artist or illustrator. Today I’ll be speaking about strategies to get out of your way, share your work and start attracting dream assignments. Last week we released the episode with Ken Barber, and he inspired me to record this one. Go check it out ➡️ https://youtu.be/lHIgFYPtAtU Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips Follow me on in...
Feb 28, 2023•33 min•Ep 92•Transcript available on Metacast Today, I’ll be having a conversation with Ken Barber Ken is a lettering artist, type designer, author, and educator. For 30 years, he's made distinctive logos for global brands and created dozens of fonts. He blames his obsession with letterforms on Don Martin comics, Santa Cruz skateboard graphics, and speed metal logos. Ken's work has been featured in a few fancy museums, including the Cooper-Hewitt National Design Museum and the Henry Ford Museum of American Innovation. He’s an instructor at ...
Feb 20, 2023•1 hr 23 min•Transcript available on Metacast In this solo episode I touch on how to make the transition from amateur to pro. You have invested so much time into honing your skills and doing great work, and you’re now wondering: how do I turn my passion into my livelihood? In this episode, I share with you actionable strategies to start making that transition – and engage other people who would keep you accountable along the way. What do I mean by that? Listen in on today’s show and find out! Sign up for my Free Lettering Masterclass ➡️ htt...
Feb 14, 2023•37 min•Transcript available on Metacast Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips Follow me on instagram ➡️ https://www.instagram.com/martinaflor/ See full show notes ➡️ https://www.martinaflor.com/podcast In this solo episode I speak about building confidence as an artist. Have you ever wondered why other lettering artists, illustrators, and creatives act so confident? Well, they have worked hard into developing their self-confidence, and today I’m going to share with yo...
Feb 07, 2023•38 min•Transcript available on Metacast Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips Follow me on instagram ➡️ https://www.instagram.com/martinaflor/ See full show notes ➡️ https://www.martinaflor.com/podcast Mary Kate McDevitt is a lettering artist and illustrator living and working in Vermont. For over 12 years, Mary Kate has worked creating custom lettering and illustrations for clients including The New York Times, Target, Penguin, American Express and has published books with ...
Jan 31, 2023•1 hr 27 min•Transcript available on Metacast When you are a lettering artist, an illustrator or a creative of any sort, investing time into honing your skills is the right thing to do. This is the thing you want to be known for and it pays off. Now, how you invest your time is paramount to actually getting you there where you want to be and in this episode, I share actionable tactics that you can use to get the most out of the time that you are already allocating to your craft – let that be an hour a day or a week. And it’s just about a mi...
Jan 24, 2023•30 min•Ep 87•Transcript available on Metacast WE'RE BACK!! In the first episode of this 4th season of the podcast I want us to think of the goals you have for this year but also stop to celebrate what you have accomplished so far. Everyone's journey is different, and everyone’s goals are different, but there's one thing that brings us together in this podcast and that is having found our happy place and what is the work that we’re passionate about. This is what’s leading our trajectory and our vision, and that’s huge. During the...
Jan 17, 2023•22 min•Transcript available on Metacast In this super short solo episode I wanted to quickly jump in to tell you a little bit about what’s coming next season and make you excited about it. See entire show notes at https://www.martinaflor.com/podcast
Dec 28, 2022•11 min•Transcript available on Metacast This is a special in-between episodes with serves as recap of the episodes from the last month. It features a short clip of each conversation in one place so you can jump around and get a feel for both the episode and the guest, and then you can always dig deeper by going into one of those episodes. In this one, I gathered a series of clips from some of my solo episodes, where I talk about strategies to showcase your work, building a community and achieving your goals. List of episodes an...
Dec 20, 2022•24 min•Ep 84•Transcript available on Metacast This is a special in-between episodes with serves as recap of the episodes from the last month. It features a short clip of each conversation in one place so you can jump around and get a feel for both the episode and the guest, and then you can always dig deeper by going into one of those episodes. List of episodes and links: 71. Thandiwe Muriu - Mentorship & Why You Need It, How To Develop A Strong Style and much more 73. Timothy Goodman. Finding a Dream Job, Writing a Book, Relocating Cit...
Dec 13, 2022•30 min•Transcript available on Metacast During the show, I’ll share the overall framework that I have used in the past years to plan ahead, simplify my business and make a bigger impact and revenue with my skills as an artist, educator, and creative business owner. I’ll help you identify the things that are working and share with you a golden rule to spot what you should be focusing on to run a profitable business. After this episode, you’ll be ready to rock 2023. See show notes at martinaflor.com/podcast...
Dec 06, 2022•30 min•Transcript available on Metacast Today, I’ll be having a conversation with New York native Jon Contino, an influential staple in the design and branding community. Jon went deep into the stories that make him one of the greatest references in design and illustration of our times – he shared his personal path as a creative, his fears and strengths, the rough things that he went through as a child, and showed us how all that is infused into his life and his signature style. During this show, you’ll learn what are the things that ...
Nov 29, 2022•1 hr 23 min•Transcript available on Metacast In this solo episode I touch on why getting eyes on your work is important and what it can do for your creative career. I wish I had discovered this earlier – the work you create today sets the ground for the work you’ll be doing tomorrow. Knowing this, you can start being more intentional about the kind of projects you work on and how you showcase them in order to connect you with better opportunities in the future. In this episode, I help you optimize your creative output, showcase it wi...
Nov 22, 2022•26 min•Transcript available on Metacast This is a special episode because as I wrap up the third season of this podcast, I want to bring another perspective over the business of illustration by interviewing illustration agent Svetlana Jakel. Svetlana has been running illustration agency Kombinatrotweiss since 2002. Kombinatrotweiss offers clients not only classic illustrations but also the handling of complex animation projects. She is always on the lookout for new trends and influences in the industry and uring our conver...
Nov 15, 2022•1 hr 11 min•Ep 79•Transcript available on Metacast In this solo episode I share my most precious productivity hacks. Getting things done in less time is one thing many of us strive for. However, we keep on focusing on the unimportant and investing our precious time in the things that don’t really move the needle of our life and career. In this episode, I share the specific framework I use today to structure my week and hit my goals. I will also provide specific tips that have boosted my productivity and allowed me to go from working over 5...
Nov 07, 2022•28 min•Ep 78•Transcript available on Metacast This is a special in-between episodes with serves as recap of the episodes from the last month. It features a short clip of each conversation in one place so you can jump around and get a feel for both the episode and the guest, and then you can always dig deeper by going into one of those episodes. List of episodes: 66. Karan Singh, The Importance Of Authenticity, Being A Self-taught Artist, Imposter Syndrome & more. 67. Petra Eriksson. The Path To Finding Your Call, Pushing The Introvert I...
Nov 01, 2022•31 min•Transcript available on Metacast