Hello and welcome back! On this episode of MSM not only do we talk startup marketing, but Dean also throws in some great life advice. We talk money. We talk kids. We chat about how parents traditionally handle money with their kids and why it's time to revamp that approach. Dean Brauer is co-founder and president at GoHenry (US). Prior, Dean held senior roles at leading advertising and digital agencies for PlayStation, Unilever and O2 (a large European telco). GoHenry was founded in 2012, is bas...
Mar 28, 2022•47 min•Ep 81•Transcript available on Metacast I had the pleasure of welcoming Nairi Hourdajian (VP of Communications, Content and Community Marketing at Figma) to the show. Nairi is also the founding member of All Raise (programs to accelerate the success of female founders and funders to build a more prosperous, equitable future). She has held marketing leadership roles at Canaan (early stage VC firm) and Uber. Figma was founded in 2012, has 550 people, and is based out of San Francisco, CA. They've raised Series E funding ($332.9M total)....
Mar 21, 2022•44 min•Ep 80•Transcript available on Metacast These episodes are pretty popular, which tells me that folks are lovin' the series, so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and marketing leaders to talk about their marketing plans going into 2022. I get questions from startups about this a lot (especially as the marketing landscape has changed so much throughout the pandemic). We'll dive into marketing channels, budget, resources and so much more. Kris...
Mar 14, 2022•24 min•Ep 79•Transcript available on Metacast Megan Bowen is COO at Refine Labs. If you don't know her, you're missing out because she's a smart, kind and genuine leader. Prior to Refine Labs, Megan was VP of Customer Success at Platterz, COO at Managed by Q, and held leadership roles at GrubHub and ZocDoc. I’ve had MJ Peters, now at Refine Labs, on the show (Episode 9 - we talked a lot about voice of customer research and insights) and of course Chris Walker (Episode 35 - “over-prioritizing sales is your SaaS startup’s biggest mistake”). N...
Mar 07, 2022•41 min•Ep 78•Transcript available on Metacast These episodes are pretty popular, which tells me that folks are lovin' the series, so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and marketing leaders to talk about their marketing plans going into 2022. I get questions from startups about this a lot (especially as the marketing landscape has changed so much throughout the pandemic) so I know this is on people's minds. We'll dive into marketing channels, budg...
Feb 28, 2022•26 min•Ep 77•Transcript available on Metacast Hey everyone. So I have not done a solo episode in a WHILE and I thought "hey, it's time." I did a OneGuide Marketing Roundtable a while back and answered these 10 questions from CEOs of tech companies. What's OneGuide? OneGuide is like your on-demand advisory board >> expert calls and written how-to guides for fast-growing B2B companies. Check them out here: https://askoneguide.com/ Here are the questions I answer in this episode: 1. What are best practices to convert leads into customers...
Feb 25, 2022•22 min•Ep 76•Transcript available on Metacast I got a chance to speak with Jen Root, co-founder and VP of Marketing at Manifest Commerce, and it was a great convo with an early stage startup that's got some exciting stuff in the works plus a "sprint and fix" mentality. It's such an exciting time. They've also been the podcast's sponsor! Manifest Commerce was co-founded in 2021 by a team of four people including George Wojciechowski (ShipBob's co-founder, ShipBob has raised Series E and the company is valued at over $1B). Together, the team ...
Feb 21, 2022•49 min•Ep 75•Transcript available on Metacast What a cool company! I recently spoke with Mitch Wainer, Co-Founder and CMO at Welcome Homes. Prior to Welcome Homes, Mitch was CMO at Clubhouse (renamed to Shortcut, a Series B SaaS startup), CMO and Co-Founder at DigitalOcean, and he's also a Techstars alum. Welcome Homes was founded in 2020, has 49 people, and is based out of New York. They've raised Seed funding ($5.4M). Order your dream home, online! Build the home you want, where you want for a guaranteed, all-in price. Right now it's avai...
Feb 14, 2022•24 min•Ep 74•Transcript available on Metacast Well, well, well. Another startup from NYC that is growing FAST! I explored a slightly different angle with Wes Yee (Head of Integrated Marketing at Ramp) specifically how to make sure your marketing efforts are truly integrated at a fast growing startup. Prior to Ramp, Wes was the Senior Director of Growth at Guru (Series C tech startup). Wes has 10+ years experience building and scaling revenue-focused marketing teams at early-stage (Series A -> Series D) B2B tech startups. His teams ...
Feb 07, 2022•33 min•Ep 73•Transcript available on Metacast This was a fun interview I had with Kap Chatfield, Host of the B2B Podcasting podcast. In this episode, Kap and I talk about: Marketing needs a mindset shift to evolve in today’s digital age; How to find your ICP (ideal customer profile) and what questions to ask; Most common marketing problems that I hear from startup founders; Biggest issues startups have with their marketing; Why you should start your own thought leadership podcast; Why storytelling is so important for startups; How video cli...
Jan 31, 2022•40 min•Ep 72•Transcript available on Metacast Yaaaaas! Looks like folks are lovin' the series, so let's keep this going. Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and marketing leaders to talk about their marketing plans going into 2022. I get questions from startups about this a lot (especially as the marketing landscape has changed so much throughout the pandemic) so I know this is on people's minds. We'll dive into marketing channels, budget, and resources and so much...
Jan 24, 2022•19 min•Ep 71•Transcript available on Metacast Hi to my amazing listeners! This episode kicks of the beginning of what I'll call the "Marketing Planning Series" where I invite back founders and marketing leaders to talk about their marketing plans going into 2022. I get questions from startups about this a lot (especially as the marketing landscape has changed so much throughout the pandemic) so I know this is on people's minds. We'll dive into marketing channels, budget, and resources and so much more. Cassidy Shield is VP Marketing at Narr...
Jan 17, 2022•22 min•Ep 70•Transcript available on Metacast This was a free-flowing interview with Harry Duran, Host of the Podcast Junkies podcast. He did not send me questions in advance! :) In this episode, Harry and I talk about: My background in business and marketing; How I think about marketing and the psychology behind the field; Why I decided to start my podcast; My passion for helping startups build powerful brands and businesses; How I have grown as a podcast host since launching in November 2020; Why I would NEVER sell to the guests that come...
Jan 10, 2022•48 min•Ep 69•Transcript available on Metacast Happy New Year to all my fantastic listeners!! I hope everyone enjoyed some time off with family and friends while staying safe and healthy. Cheers to 2022! I spoke with Zineb Layachi on the topic of ATTENTION. How little time we focus on the attention part of our marketing efforts. People have to NOTICE the content, ad, video, email, etc. that you're sharing with them. How do we get the right people to notice? Zineb works heavily with startups. She's the founder and chief marketer of Rais...
Jan 03, 2022•11 min•Ep 68•Transcript available on Metacast I knew I had to get them on as soon as I stumbled onto their website (check it out if you haven't heard of them yet). Aleksandr Volodarsky is CEO and Founder (and now Chief Twitter Officer, almost 12k followers) of Lemon.io. Prior to Lemon, Aleks held sales roles at various companies. Lemon.io was founded in 2015, has 39 people, and is based out of Ukraine. They've raised an angel round ($60k). Lemon.io connects early-stage startups with vetted offshore engineers. In 48 hours or less, they can h...
Dec 27, 2021•44 min•Ep 67•Transcript available on Metacast Evan Davies is Head of Marketing, Partnerships, and Solutions at Coda (almost 5 years!). Prior to Coda, Evan was at Box, and prior to that he was a product manager at Accenture. Coda was founded in 2014, has nearly 200 people, and is based out of SF. They've raised Series D ($240M total). The problem: for years, our teams have been split across documents, spreadsheets, and apps. Time to bring us back together! The solution: Coda is a new doc that brings words, data and teams together. It's...
Dec 20, 2021•46 min•Ep 66•Transcript available on Metacast I have so much respect for Camille Trent, make sure you follow her on LinkedIn to get a taste of her content. Camille Trent is Head of Content at Dooly. She’s also an advisor for Swpely. Prior to Dooly, Camille was Managing Editor at MarketerHire and prior to that she was founder and lead copywriter of her own company, Camille Trent Consulting. Dooly was founded in 2016, has 87 people, is based out of Vancouver, and has raised Series B ($102.3M total). So here's the problem that Dooly solves for...
Dec 13, 2021•44 min•Ep 65•Transcript available on Metacast Ah, newsletters. You either love ‘em or you hate ‘em. Either way, they’re important if you’re a marketer (an email subscriber is like getting an invite to someone’s backyard during COVID!) so you gotta know how to do them well. It seems like everyone plus their mother is coming out with newsletters. How do you make yours shine? Ashley and I met on Chris Walker’s weekly Tuesday night Demand Gen Live! Ashley is the Director of Marketing at Simple Focus Software (portfolio of SaaS tools). She gets ...
Dec 06, 2021•17 min•Ep 64•Transcript available on Metacast I had Devin Bramhall, CEO of Animalz, join me for this episode to talk about content marketing - the good, the bad, and the ugly. Devin is CEO of Animalz, a content marketing agency based out of NYC. Customers include enterprise companies, startups, and VC firms. Before Animalz, Devin was Director of Content at Help Scout (Series B SaaS startup). She's also the former Executive Director of Boston Content, the largest community group and career development resource for content marketers in Boston...
Nov 29, 2021•48 min•Ep 63•Transcript available on Metacast I recently spoke with Nadia Masri, founder and CEO at Perksy (for 6+ years). Prior to that, she was co-founder and CMO at foursixty (a digital marketing platform for e-commerce retailers). She's Forbes 30 Under 30. She's CNBC's Top 100. She's also a TEDx Speaker. And now, she's building the next gen of consumer insights. Perksy was founded in 2015, has 24 people, and is based out of NYC. It's a next-gen market intelligence platform that leverages the power of mobile to drive real-time insights f...
Nov 22, 2021•45 min•Ep 62•Transcript available on Metacast Andy Raskin is the master of strategic narrative. Andy helps CEOs align their teams around a strategic narrative — to power success in sales, marketing, fundraising, product and recruiting. Clients include VC-backed companies funded by Andreessen Horowitz, Accel, Google Ventures, First Round Capital, and other top investors. He has also led strategic narrative training at Salesforce, Uber, Square, Yelp, VMware, Intel, General Assembly and more. Here's what we cover: Why Andy decided to invite hi...
Nov 15, 2021•48 min•Ep 61•Transcript available on Metacast Alright, folks. People that know me know that I'm a super, duper positive person. But sometimes? It's OK to vent a little! So, if you want to come join me (and Sergey) vent on some marketing topics, we'd love to have you. Take a little break, grab a cup of coffee. Sergey works on podcast and video production at Crowdlinker. He's also the host of the Media Camp podcast plus he's building out his Youtube channel (SRE Live). Here's what we're venting about in this short episode: People telling you ...
Nov 08, 2021•12 min•Ep 60•Transcript available on Metacast I'm excited to bring Workvivo onto the show because...SO many reasons. They're doing some very cool things with their marketing with a very nimble team (5 people!), plus they've got the right marketing mindset, plus it's perfect timing because of all these trends coming together - the great resignation, the great awakening, remote work, workplace disconnect, etc. Their growth is through the roof. Gidi Pridor is CMO at Workvivo. He's also on the advisory board for Zowie (customer service seed fun...
Nov 01, 2021•49 min•Ep 59•Transcript available on Metacast Ann Handley is THE digital marketing and content expert. It's like meeting a rockstar. But better because she's a rockstar marketer! She's a Wall Street Journal bestselling author. Keynote speaker. Writer. She's the Chief Content Officer at MarketingProfs. In addition: - 428k followers on LinkedIn (woah) - author of the book Everybody Writes (I have that one) - the Total Annarchy newsletter goes out every couple weeks with a focus on writing, marketing, and living your best life AND Ann he...
Oct 25, 2021•21 min•Ep 58•Transcript available on Metacast Hi everyone! We're back with something a little different, fun and fast. Sorry about the sound on my side, it's totally my fault and we've since fixed it for future episodes, but I had a glitch connecting my microphone for a few episodes. Forgive me!! This is a BONUS 10-min. episode with Jess Goss on how to find your content "tilt" and differentiate from a sea of sameness. Jess joined me from Australia and it was midnight her time, so you KNOW this is gonna be good. Jess is Marketing Director at...
Oct 22, 2021•11 min•Ep 57•Transcript available on Metacast Marc Brown is the founder of Byta. Before Byta, Marc was the owner of Fore! an independent promotion company. Marc worked with bands like Spoon, Yoko Ono, and Wilco, trying to get them on radio and TV. Byta was founded in 2015 and has raised seed funding ($1.4M). Up until 2020, the company was totally bootstrapped, which in hindsight is crazy but that has also informed their marketing strategies which is awesome. Byta is a (SaaS) platform that's enabling people to send and receive digital audio ...
Oct 18, 2021•45 min•Ep 56•Transcript available on Metacast Dan is VP of Marketing at Privy. He’s a startup marketing leader with 8+ years of experience helping SaaS startups grow. Before Privy, Dan led product marketing at Drift, and demand generation at Onshape. He also created TheProductLaunchMasterclass.com, a course that 200+ people have taken to learn how to turn product launches into their marketing team's secret weapon. Privy has raised Series A ($4.3M). Privy is the leader in e-commerce marketing. Providing the tools, education, and suppor...
Oct 11, 2021•24 min•Ep 55•Transcript available on Metacast *Hey listeners, quick note that the audio on my side for this one is wonky - sorry about that! Technical snag but we figured it out.* Patrick Campbell is CEO at ProfitWell. Prior to ProfitWell, Patrick led Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community (very cool). ProfitWell was founded in 2012, has 83 people, and is based out of Boston, MA. And get this - it's completely bootstrapped. Wow. ProfitWell helps recurring revenue (SaaS...
Oct 04, 2021•52 min•Ep 54•Transcript available on Metacast And we're back with something a little different, fun and fast! This is a BONUS 10-min. episode with Kourtney Simons on making marketing content without having a solid strategy. I met Kourtney way back in 2006 at Accenture. Kourtney has worked on marketing at MSNBC, Disney, and Netflix. And now she's at MasterClass (Series F) helping them with brand marketing!! Here's what we hit on: Making content without a purpose or strategy - what's the risk; What does a good marketing/content strategy look ...
Oct 01, 2021•16 min•Ep 53•Transcript available on Metacast Blake Emal is CMO at Copy.ai. Prior to that, Blake was Senior Manager of Demand Gen at TalkDesk (a Series D SaaS startup that has raised almost $500M). Copy.ai was founded in 2020, has 18 employees, and is based out of … nowhere, bc it's a distributed team! Makes sense. Copy.ai is seed funded ($2.9M). The tool helps you write better marketing copy, faster. Who doesn't love that? And it’s not just about writing marketing copy. It's a full-on creativity suite to help you start and grow a bus...
Sep 27, 2021•50 min•Ep 52•Transcript available on Metacast 
