Mark Kilens, VP of Content and Community at Drift, joined me on the Modern Startup Marketing podcast. Drift was founded in 2015, has ~400 people, and is based out of Boston, MA. They've raised Series C ($107M total). Drift helps companies (specifically, marketing and sales) engage in real-time, personalized conversations so they can build trust and accelerate revenue. Drift combines chat, email, video, and automation to remove the friction from business buying and make it more enjoyable and huma...
Mar 08, 2021•45 min•Ep 21•Transcript available on Metacast Jonathan Metrick, Chief Growth Officer (CGO) at Portage Ventures and Fractional CGO at Wealthsimple, joined me on the Modern Startup Marketing podcast. Lots of gold nuggets shared in this episode because Jonathan brings the insights from both a VC firm and startup perspective on growth. Portage Ventures is an early stage fintech investor, formed in 2016 and with a presence in Toronto, Montreal, New York, Europe and Southeast Asia. Wealthsimple is one of their portfolio companies. Wealthsimple wa...
Mar 01, 2021•38 min•Ep 20•Transcript available on Metacast Michelle Heath, Founder and CEO at Growth Street, joined me on the Modern Startup Marketing podcast. Mixing it up! I usually have venture-backed startup founders and marketing leaders come on as guests. This time I brought on a fellow marketing superstar to share her experience and wisdom. Michelle and I are clearly spirit animals, once you listen to this episode you'll understand why. Michelle started Growth Street in 2013, based out of Boston, MA. When businesses need to achieve the next...
Feb 22, 2021•53 min•Ep 19•Transcript available on Metacast Sometimes I like to sprinkle in some raw and unfiltered thoughts. In this episode I cover: The purpose of content; Before you come up with a content strategy, you need to figure out what your target buyer cares about, their challenges, goals, where they spend their time, etc; What is a content engine and how to think about creating content for the full funnel; Daily/weekly marketing ops activities to feed your content engine; How to think about sales materials as part of your content strat...
Feb 15, 2021•12 min•Ep 18•Transcript available on Metacast Rob Singer, CMO at Remitly, joined me on the Modern Startup Marketing podcast. Remitly was founded in 2011, they've raised Series F (just raised another $85M July 2020), and have ~900 people. Remitly is a fintech company that leverages digital channels, including mobile phones, to send money internationally. There are millions of immigrants around the world that make the huge sacrifice of leaving their families behind to live and work in another country. Remitly is helping them send money across...
Feb 08, 2021•51 min•Ep 17•Transcript available on Metacast Dan Frohnen, CMO at Sendoso, joined me on the Modern Startup Marketing podcast. Sendoso was founded in 2016, they've raised Series B ($54M total), and have ~370 people. Sendoso provides new ways to engage with customers throughout the buyer journey, including with personalized gifts, branded swag, eGifts, Cameos, virtual experiences & more. This directly impacts pipeline and revenue. Here’s what we covered: How to approach gifting prospects effectively (to help with relationship-building, re...
Feb 01, 2021•48 min•Ep 16•Transcript available on Metacast Sometimes I like to sprinkle in some raw and unfiltered thoughts. In this episode I cover: Startups don't have a lot of people, time or money. So how should you think about prioritizing your marketing efforts? I break it down into three parts; 1. Foundation - clean up your house; 2. Owned Channels - create beautiful spaces within your house; 3. Awareness - let people know you have this clean, amazing house; Quick note about the 1-page marketing plan, not being overly complex so that it's u...
Jan 25, 2021•5 min•Ep 15•Transcript available on Metacast Paige LaNasa, Head of Marketing at Forager, joined me on the Modern Startup Marketing podcast. Forager was founded in 2018, they've raised Series A ($10M), and they're 75 people strong. Here’s what we covered: Logistics is the backbone of global e-commerce. Millions of dollars of goods move between the US, Mexico and Canada (cross-border). Despite that, it still happens to be a logistical nightmare to move commerce across these countries; What Paige worked on with Forager's marketing efforts in ...
Jan 18, 2021•42 min•Ep 14•Transcript available on Metacast Nemanja Zivkovic, CEO at Funky Marketing, joined me on the Modern Startup Marketing podcast. Mixing it up! This episode is a little different. I usually have venture-backed startup founders and marketing leaders come on as guests. This time I brought on a fellow marketing business owner to share his experience and wisdom. Nemanja started Funky Marketing in Jan. 2020, with a total of 6 employees at the time of the conversation. Funky Marketing is based out of Novi Sad, Serbia. They're helping B2B...
Jan 12, 2021•51 min•Ep 13•Transcript available on Metacast Anna McVeigh-Murphy, Marketing Manager at Curacubby, joined me on the Modern Startup Marketing podcast. Curacubby was founded in 2016, has 20 people, and is based out of Berkeley, CA. They are seed funded and preparing to raise Series A. Curacubby is an integrated business and payments platform for schools of all sizes. School management shouldn’t be a headache. With Curacubby, schools can focus less on administrative tasks and more on the students. Hurray! We covered: How to prove your company’...
Jan 03, 2021•43 min•Ep 12•Transcript available on Metacast George Wojciechowski, Co-Founder at ShipBob, joined me on the Modern Startup Marketing podcast. ShipBob was founded in 2014 and has raised Series D ($130.5M total). Based out of good 'ole Chicago, IL, ShipBob has ~650 people. ShipBob is a tech-enabled 3PL (3rd party logistics) that fulfills e-commerce orders for direct-to-consumer brands. You can outsource your logistics, from warehousing to delivery (and more) so you can focus on other aspects of your business. ShipBob was recently ranked #1 on...
Dec 29, 2020•45 min•Ep 11•Transcript available on Metacast Matt Bendett, Co-Founder and VP of Ops & Strategy at Peerspace, joined me on the Modern Startup Marketing podcast. Peerspace was founded in 2014 and has raised Series B ($34.8M total). The team was ~85 people at their peak (currently a leaner team due to the impacts of COVID-19). Peerspace is your little black book for finding unique and undiscovered places to meet, create, or celebrate. Whether it’s a photo shoot, birthday bash, pop-up shop, or team brainstorm, Peerspace gives people the ke...
Dec 20, 2020•47 min•Ep 10•Transcript available on Metacast MJ Peters, VP of Marketing at Firetrace, joined me on the Modern Startup Marketing podcast. We covered: MJ's talent at challenging industrial companies to think differently about marketing; Marketing's focus shifting from trade-shows and sales enablement to driving strategy, segmentation, positioning and demand gen; A unique team structure that includes product marketers focused on specific customer segments; How to use LinkedIn ads effectively; How to think about and test PR successfully at a s...
Dec 13, 2020•40 min•Ep 9•Transcript available on Metacast I created a new podcast this year. Want to learn how I did it? Everything from outreach to setup to content and more, I'm sharing it all here. Consider this your ultimate easy-to-understand podcast creation learning module. Why did I start this podcast? For me, it all boils down to this. I love reading books. In a way, having your own podcast is like having a never-ending library of books. Every time I talk to my podcast guest, I feel like I'm reading a book. And I get to ask the book ques...
Dec 13, 2020•12 min•Ep 8•Transcript available on Metacast Nikolaus Volk, co-founder and CEO of Kyte, joined me on the Modern Startup Marketing podcast. Here's what we covered: How the Kyte team formed in 2019 and is already onto their second round of funding (wow!); How they've been able to achieve 20-40% MoM growth; Their sharp focus on retaining current customers through paid search, paid social, PR, email reactivation, and partnerships; Exciting opportunities with business travel for next year; Challenges with figuring out the Kyte-specific brand DN...
Dec 06, 2020•38 min•Ep 7•Transcript available on Metacast Jen Saxton, Founder and CEO of Tot Squad, joined me on the Modern Startup Marketing podcast. Here's what we covered: Partnerships and relationships as a growth hack (versus paid ads); Intriguing and funny founder's story on how the company got started; The case for doing more of those things that you're passionate about on the job (versus not so much); Growth that's dependent on marketplace liquidity (enough demand and enough supply); Marketing strategy to help clear the noise, prioritize and cr...
Dec 01, 2020•39 min•Ep 6•Transcript available on Metacast Laura Kendall, VP of Marketing at MadKudu, joined me on the Modern Startup Marketing podcast. We covered a lot, including: The team you need to set up in your company - the Customer Love & Community team; Who your first marketing hire should be (reporting into the Head of Marketing); How to ensure your brand is seen and heard in a noisy world, and especially during COVID; Narrow your focus on your specific target segment and pick 2-3 main growth levers; Using webinars effectively to engage w...
Nov 23, 2020•40 min•Ep 5•Transcript available on Metacast Michael Klozotsky, CMO at IMO, joined me on the Modern Startup Marketing podcast. We covered: How storytelling makes the marketer's work authentic; On team building and starting from a place of care; How to swim downstream with your marketing when others are swimming upstream; How to ensure your MQLs are quality leads that the sales team will follow up with; How sales and marketing can become successful partners in crime; Marketing simplicity will allow you to more easily shift and steer your sh...
Nov 17, 2020•48 min•Ep 4•Transcript available on Metacast Alexander De Ridder, Co-Founder and CTO of INK, joined me on the Modern Startup Marketing podcast. We covered: Marketing is a competitive sport and marketing campaigns can be as awe-inducing as great art; Why have 15 software developers at a 30-people total bootstrapped startup; Entrepreneurial Operating System (EOS) to organize the inner-workings of the business; How 64 blog articles brought 100,000 site visitors in 5 months; Top marketing channels used to launch and grow INK including Product ...
Nov 13, 2020•52 min•Ep 3•Transcript available on Metacast Lenny Lebovich, Founder of Pre Brands, came on the Modern Startup Marketing podcast. We covered: Why people misunderstand marketing and branding; How to solve a problem differently through your hiring efforts; The most effective ways to get people to try your (food) product; How to manage the power struggle with retailers, leveraging consumer love of your product; What to look for when you're hiring your startup dream team. Lenny Lebovich is the Founder and former CEO of Pre Brands ( www.eatpre....
Nov 04, 2020•39 min•Ep 2•Transcript available on Metacast Gil Eyal, Founder of HYPR, came on the Modern Startup Marketing podcast. We covered: How your marketing will change 100x from early stage to exit; What happens when you find the right investor; What drove the decision to get acquired; Doing marketing by the book slows you down, you have to think a step further to get a higher level of attention; How to get prospects to drop their status quo reality and buy your product. Gil Eyal is the founder of Starfund ( www.starfund.io ) which invests ...
Oct 29, 2020•53 min•Ep 1•Transcript available on Metacast --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message
Oct 01, 2020•58 sec•Transcript available on Metacast 
