Welcome back to the Cat & Cloud Podcast! Were throwing it back to early 2021 when Covid was still in full swing and the Cat & Cloud podcast was first being reintroduced to your ears. The episode weve chosen part of an interview Chris and Jared had with Kaila Hattis owner of Pacific Coast Therapy. Listen to this weeks episode to hear their conversation on what its like to become the person people look to for answers. Whether youre a therapist, or a leader in your new business we hope this convers...
Jan 18, 2025•33 min•Transcript available on Metacast Welcome back to the Cat & Cloud Podcast and Happy New Year yall! Have yall ever struggled to get your pour over coffee juuuust right? Well not anymore. This week the podcast is a little bit different, Chris hopped on the mic to demystify the process for brewing you perfect pour over cup. Listen to this weeks full episode to get a little bit of history and Chris Bacas perfect pour over recipe. Do you have a question youve been dying to ask us? Do you wanna hear us talk about it on the podcast? Vi...
Jan 09, 2025•30 min•Transcript available on Metacast Welcome back to the Cat & Cloud Podcast! We are starting off the year with a series of Episodes that we think are helpful, and this weeks episode is about cafe finances. Money can be a scary or mysterious topic, but as Chuck helps explain, it's possible to run a cafe in a way that doesn't only provide for the owner, but creates possibilities and careers for its team. In the episode Charles also mentions a breakdown sheet, and that is linked here: https://catandcloud.com/pages/gross-margin-catego...
Jan 04, 2025•1 hr 13 min•Transcript available on Metacast Welcome to the first ever Central Coast Four Podcast! We have some exciting new voices on the Cat & Cloud podcast today. Three owners of our favorite central coast coffee companies; Brayden co-owner of 11th Hour Coffee, Evan of Calavera Coffee, and Tyler owner of Captain Stoker have joined Chris Baca on the mic to share their experiences in opening and leading their own companies. Listen to the full episode to hear Central Coast Four discuss how theyve maintained their passion as their roles hav...
Dec 28, 2024•2 hr 55 min•Transcript available on Metacast Welcome back to the Cat & Cloud Podcast! This week we are back with the other half of our most recent origin trip to Colombia. This week Chris is sitting down 1-on-1 with Jorge Madrigal one of our most highly decorated team members. Over his 5 years with us he has held every role from FOH, BOH and even one in the roastery! Listen to this weeks full episode to hear about his experience on origin, how it changed his perspectives on coffee production and service. Do you have a question youve been d...
Dec 21, 2024•1 hr 4 min•Transcript available on Metacast Foundational Knowledge A great place to start when starting something new by Cat & Cloud
Dec 13, 2024•40 min•Transcript available on Metacast Dulce Venancio | Green Coffee Team Lead by Cat & Cloud
Dec 09, 2024•1 hr 3 min•Transcript available on Metacast Keeping the Outcome Front of Mind Helping you do your work no matter how removed you are by Cat & Cloud
Nov 27, 2024•21 min•Transcript available on Metacast Welcome back to the Cat & Cloud podcast! This week the guys are discussing all things GCC (guest-coffee-cafe) and how to prioritize and create a stellar guest experience. As were nearing the end of the year were starting to think more about what we want to build in the coming years, listen to this weeks full episode to hear their thoughts on whats going to be most important for us in 2025. Want to give our new Instant Coffee a try? https://catandcloud.com/products/swift-coffee-6-pack Do you have...
Nov 21, 2024•45 min•Transcript available on Metacast Welcome back to the Cat & Cloud podcast! This week we have all three owners back on the mic to take a wide look at how your personal goals can help guide your business, and how you are still a person with focus and desires outside of what youre building. Listen to this weeks full episode to hear about our latest product launch, and their thoughts on setting personal and career goals that support each other. Want to give our new Instant Coffee a try? https://catandcloud.com/products/swift-coffee-...
Nov 13, 2024•42 min•Transcript available on Metacast Welcome back to the Cat & Cloud podcast! The case study series continues! This week on the pod Chris and Charles are covering another episode of the Acquired podcast, this time about the Blue Bottle Acquisition. Listen to this weeks full episode to hear about our relationship to Blue Bottle and some of the dichotomies between their beginnings and that of Starbucks. Do you have a question youve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud....
Nov 06, 2024•53 min•Transcript available on Metacast Welcome back to the Cat & Cloud podcast! This week Chris and Charles are back to finish their discussion about Howard Schultzs interview with the Acquired podcast. Listen to this weeks full episode to hear their take on the Starbucks anthology, and how they relate to Schultzs story and complex experience opening and scaling the coffee company we know today! Listen to the full Acquired episode here: https://podcasts.apple.com/us/podcast/starbucks-with-howard-schultz/id1050462261?i=1000657758174 D...
Oct 30, 2024•46 min•Transcript available on Metacast Learning From Others - Insights from industry history by Cat & Cloud
Oct 25, 2024•47 min•Transcript available on Metacast Welcome back to the Cat & Cloud Podcast! This week Chris, Jared and Charles are sitting down to take the timeline of Cat & Cloud to Z. A couple weeks ago we started this process, sharing how a camping trip early on in the development of Trubaca helped make the cafes we love now a reality. This week the guys are walking us through how our Abbott Square came to be, and all the decisions that went in to making the call to expand! Do you have a question youve been dying to ask us? Do you wanna hear ...
Oct 16, 2024•48 min•Transcript available on Metacast Welcome back to the Cat & Cloud Podcast! This week Chris and Jared are sitting down at the mic to talk through what it would look like to perfectly mix your business with your personal passions. Is it enough to enjoy your job, or do people seek things that feel like a part of who they are? How do you optimize your resources to try and escape the financial trap that will eventually burn you out? Listen to this week's full episode to hear their thoughts and get a sneak peek at their ultimate passi...
Oct 08, 2024•1 hr 11 min•Transcript available on Metacast We just turned 8 years old! September 30th marked the 8th year since the Portola Cafe first opened its doors. In honor of Cat & Cloud making it one more rotation around the sun, the guys are sitting down this week to piece together the fullest version of our history! Have you ever wondered when Cat & Cloud (Trubaca) was first conceptualized? If youve been hanging out with us through this journey, we think its about time to tell you how all this happened. Listen to this weeks full episode to hear...
Oct 07, 2024•1 hr 9 min•Transcript available on Metacast The Cat & Cloud podcast is back and were bringing yall some big news! If yall have been following us a while then youve at least heard of the Best Friends Club and if you havent, this is the perfect episode for you. This week on the pod, Chris, Jared, and Charles are walking us through the history of the BFC, how it started, how it continues to grow, and finally introducing the Best Friends Blend! To continue expanding the reach of the BFC, we have decided to introduce the Best Friends Blend as ...
Sep 30, 2024•47 min•Transcript available on Metacast Welcome back to the Cat & Cloud Podcast! This week Chris, Chuck, and Jared are sitting down to discuss how we find the drive and inspiration to operate a mission-driven company, and how we pass that passion on to our teams. A mission is just an idea unless your leadership sets the example, bringing it to life on the floor every day. Listen to this week's full episode to hear the guys discuss how weve created a common language, gauges for success, and how to find the drive in yourself every day t...
Sep 23, 2024•1 hr 16 min•Transcript available on Metacast Shorty, but a goodie. This week Jared and Chris Discuss what it takes to make an idea come to life. How it's truly something anyone can to, because its not about the steps you need to take, but rather the conviction to the idea. There are tools out there for any obstacle you face, but theres only one person that can bring your ideas to life. You. Do you have a question youve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or ema...
Sep 16, 2024•18 min•Transcript available on Metacast This week Chris asks Jared about a recent trip he went on to southern Californian, and what sort of coffee experiences he had while he was outside of out little coffee bubble that is Santa Cruz. Chuck asked some practical questions about Espresso extraction and what coffees might be best as espresso. Also he asks Chris and Jared what each of their idea espresso might be like. Its a conversation that all swirls around what is possible when a cafe operates with intention, and how it can be an impa...
Sep 09, 2024•41 min•Transcript available on Metacast Welcome back to Part Two of the Hospitality Refresher! On this weeks episode Chris and Jared are talking about all the little things. Everything from the tools you use to the simplest solutions and attention to detail helps you provide an incredible experience to your guests. So whether you've listened before or this is all new, listen to this week's episode to get the full Hospitality Refresh. 00:42 What did we do 02:32 Why you serve the coffee you do 08:10 It's about the experience you give th...
Sep 02, 2024•41 min•Transcript available on Metacast This week on the Cat & Cloud Podcast we are rerunning a two-part episode on Hospitality. Hospitality is a fundamental value in everything we do as a company, and it's the key to providing incredible service. Listen to the first part to hear Chris and Jareds review of some of the basics of hospitality and what they look like in practice every day in the cafe. Whether youve worked in service for a while, or are just getting started, it's always good to have a refresher. Come back next week to catc...
Aug 26, 2024•32 min•Transcript available on Metacast This week on the Cat & Cloud Podcast the guys are reviewing the history of Barista Competitions, and what their ideal competition would look like today. Listen to this week's full episode to hear about their dream for an All Stars competition, how introducing new equipment changed competitions and cafe culture, and the influence of specialty Home Baristas in the competition world! 0:00: All Stars Barista Comp 5:50: Jared Presents, Systems are the Pathway to Freedom 11:02: Breaking out the Commun...
Aug 19, 2024•44 min•Transcript available on Metacast Welcome back to the Cat & Cloud podcast! This week Chris and Jared are getting a full class on Cafe Finance hosted by our very own Charles Jack. Listen to this week's full episode and join the finance deep dive and hear their perspectives on how to develop finance transparency in your own company. Cafe finance articles: Chapter 11 Bankruptcy Filings Increase for US Coffeehouses: https://stir-tea-coffee.com/features/the-big-business-reality-of-specialty-coffee/?utm_source=BenchmarkEmail&utm_campa...
Aug 12, 2024•27 min•Transcript available on Metacast This week the guys are sitting down and taking a look back over the last 8 years of being Cat & Cloud, what weve learned and what has changed from where we started. As a business grows it becomes much easier for things to get missed, and for the culture you build to get more diluted. Its happened to us! Its through those low points that you learn the most about the needs of your business. Listen to this weeks full episode to hear what Chris, Jared and Chuck have learned about building systems fo...
Aug 05, 2024•42 min•Transcript available on Metacast Welcome back to the Cat & Cloud Podcast! This week we are busting out the throwback of all throwbacks with our very first interview. In this episode Chris and Jared sat down with US Barista Champion Charles Babinski to talk through the rapid growth of his business. Listen to the full episode to hear some espresso tips straight from the mouths of coffee geeks and barista champions, and get some of the lore on their first meeting and experience in the competition circuits! A very Merry Christmas f...
Jul 29, 2024•1 hr 20 min•Transcript available on Metacast Welcome back to the Cat & Cloud Podcast! This week Chris and Jared are hopping in to share some thoughts on learning and growth. Are you limited by your industry, or is it possible to reach beyond and learn outside your bubble? We dont always consider how multi-faceted the Service Industry is. Hospitality in Hotels looks a lot different than ours in the cafe, but it can still be useful or at the least interesting. Listen to the full episode to hear where they are looking for inspiration and thei...
Jul 22, 2024•37 min•Transcript available on Metacast Giving Ownership - How empowering team members can make everything improve by Cat & Cloud
Jul 15, 2024•41 min•Transcript available on Metacast What if we talked about cafes the same way people talk about basketball teams? Looked at the movement of baristas from one cafe to another, and their performance the same way we do athletes. This week on the Cat & Cloud podcast the guys are looking at how you quantify a busy cafe and a successful cafe. Listen to this week's episode to hear their takes on what pro barista work looks like from their years of expertise. Do you have a question youve been dying to ask us? Do you wanna hear us talk ab...
Jul 08, 2024•40 min•Transcript available on Metacast You Are More Than Your Work - Having hobbies gives perspective by Cat & Cloud
Jul 01, 2024•31 min•Transcript available on Metacast 
