The Biggest Financial Impacts – Tips for having a business model that works
The Biggest Financial Impacts – Tips for having a business model that works by Cat & Cloud
Episodes
Cat & Cloud Podcast
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com
Episodes
Do it Now – When is the right time to start your own thing
Do it Now – When is the right time to start your own thing by Cat & Cloud
Training to Taste - Giving the tools to experience coffee
Training to Taste - Giving the tools to experience coffee by Cat & Cloud
Do Then Tell – How actions are more important than promises
Welcome back to the Cat & Cloud Podcast! This week Chris is sitting down with the rest of the Cat & Cloud Marketing Department to discuss the implications behind Starbucks recent Super Bowl commercial, “Hello There.” Listen to the full episode to hear their opinions on the illusive 4th Wave Coffee, and some hot takes on the intentions behind the commercial. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/pod...
Questions About Culture
Questions About Culture by Cat & Cloud
The C Market – Where coffee prices come from
This week on the Podcast Chris and Chuck talk about what the C Market is, why coffee prices are at an all time high, and chuck shares his thoughts on why and how to get away from a market based approach to setting prices.
The Seven Steps - Ushering guests into the rest of their day
The Seven Steps - Ushering guests into the rest of their day by Cat & Cloud
Hierarchy of Competency – Knowing that you don't know
Welcome back to the Cat & Cloud Podcast! We’re throwing it back to early 2021 when Covid was still in full swing and the Cat & Cloud podcast was first being reintroduced to your ears. The episode we’ve chosen part of an interview Chris and Jared had with Kaila Hattis owner of Pacific Coast Therapy. Listen to this weeks episode to hear their conversation on what its like to become the person people look to for answers. Whether you’re a therapist, or a leader in your new business we hope this conv...
Pour Overs – A helpful overview
Welcome back to the Cat & Cloud Podcast and Happy New Year y’all! Have y’all ever struggled to get your pour over coffee juuuust right? Well not anymore. This week the podcast is a little bit different, Chris hopped on the mic to demystify the process for brewing you perfect pour over cup. Listen to this weeks full episode to get a little bit of history and Chris Baca’s perfect pour over recipe. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast...
Cafe Finances – Tips for running a business that has healthy growth.
Welcome back to the Cat & Cloud Podcast! We are starting off the year with a series of Episodes that we think are helpful, and this weeks episode is about cafe finances. Money can be a scary or mysterious topic, but as Chuck helps explain, it's possible to run a cafe in a way that doesn't only provide for the owner, but creates possibilities and careers for its team. In the episode Charles also mentions a breakdown sheet, and that is linked here: https://catandcloud.com/pages/gross-margin-catego...
Finding the Fire – Keeping the spark going when your role changes as things grow
Welcome to the first ever Central Coast Four Podcast! We have some exciting new voices on the Cat & Cloud podcast today. Three owners of our favorite central coast coffee companies; Brayden co-owner of 11th Hour Coffee, Evan of Calavera Coffee, and Tyler owner of Captain Stoker have joined Chris Baca on the mic to share their experiences in opening and leading their own companies. Listen to the full episode to hear “Central Coast Four” discuss how they’ve maintained their passion as their roles ...
Jorge Madrigal | Origin and expertise
Welcome back to the Cat & Cloud Podcast! This week we are back with the other half of our most recent origin trip to Colombia. This week Chris is sitting down 1-on-1 with Jorge Madrigal one of our most “highly decorated” team members. Over his 5 years with us he has held every role from FOH, BOH and even one in the roastery! Listen to this weeks full episode to hear about his experience on origin, how it changed his perspectives on coffee production and service. Do you have a question you’ve bee...
Foundational Knowledge – A great place to start when starting something new
Foundational Knowledge – A great place to start when starting something new by Cat & Cloud
Dulce Venancio | Green Coffee Team Lead
Dulce Venancio | Green Coffee Team Lead by Cat & Cloud
Keeping the Outcome Front of Mind – Helping you do your work no matter how removed you are
Keeping the Outcome Front of Mind – Helping you do your work no matter how removed you are by Cat & Cloud
The Best for the Guest – What goes into the experiences you create
Welcome back to the Cat & Cloud podcast! This week the guys are discussing all things GCC (guest-coffee-cafe) and how to prioritize and create a stellar guest experience. As we’re nearing the end of the year we’re starting to think more about what we want to build in the coming years, listen to this weeks full episode to hear their thoughts on what’s going to be most important for us in 2025. Want to give our new Instant Coffee a try? https://catandcloud.com/products/swift-coffee-6-pack Do you h...
Business or Pleasure - How personal goals mix with your business
Welcome back to the Cat & Cloud podcast! This week we have all three owners back on the mic to take a wide look at how your personal goals can help guide your business, and how you are still a person with focus and desires outside of what you’re building. Listen to this weeks full episode to hear about our latest product launch, and their thoughts on setting personal and career goals that support each other. Want to give our new Instant Coffee a try? https://catandcloud.com/products/swift-coffee...
Do It for the Passion - Your work is more than the money
Welcome back to the Cat & Cloud podcast! The case study series continues! This week on the pod Chris and Charles are covering another episode of the Acquired podcast, this time about the Blue Bottle Acquisition. Listen to this weeks full episode to hear about our relationship to Blue Bottle and some of the dichotomies between their beginnings and that of Starbucks. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud...
Show It - Doing what you believe not just being flashy
Welcome back to the Cat & Cloud podcast! This week Chris and Charles are back to finish their discussion about Howard Schultz’s interview with the Acquired podcast. Listen to this weeks full episode to hear their take on the Starbucks anthology, and how they relate to Schultz’s story and complex experience opening and scaling the coffee company we know today! Listen to the full Acquired episode here: https://podcasts.apple.com/us/podcast/starbucks-with-howard-schultz/id1050462261?i=1000657758174...
Learning From Others - Insights from industry history
Learning From Others - Insights from industry history by Cat & Cloud
Control the Environment - Setting your business apart and being intentional from end to end
Welcome back to the Cat & Cloud Podcast! This week Chris, Jared and Charles are sitting down to take the timeline of Cat & Cloud to Z. A couple weeks ago we started this process, sharing how a camping trip early on in the development of Trubaca helped make the cafes we love now a reality. This week the guys are walking us through how our Abbott Square came to be, and all the decisions that went in to making the call to expand! Do you have a question you’ve been dying to ask us? Do you wanna hear...
Make Your Dreams Come True - Seizing the opportunities you have to create something special
Welcome back to the Cat & Cloud Podcast! This week Chris and Jared are sitting down at the mic to talk through what it would look like to perfectly mix your business with your personal passions. Is it enough to enjoy your job, or do people seek things that feel like a part of who they are? How do you optimize your resources to try and escape the financial trap that will eventually burn you out? Listen to this week's full episode to hear their thoughts and get a sneak peek at their ultimate passi...
History & Impact - Where Cat & Cloud came from and the impact it has had
We just turned 8 years old! September 30th marked the 8th year since the Portola Cafe first opened it’s doors. In honor of Cat & Cloud making it one more rotation around the sun, the guys are sitting down this week to piece together the fullest version of our history! Have you ever wondered when Cat & Cloud (Trubaca) was first conceptualized? If you’ve been hanging out with us through this journey, we think it’s about time to tell you how all this happened. Listen to this weeks full episode to h...
The Best Friends Club - Coffee doing good
The Cat & Cloud podcast is back and we’re bringing y’all some big news! If y’all have been following us a while then you’ve at least heard of the Best Friend’s Club and if you haven’t, this is the perfect episode for you. This week on the pod, Chris, Jared, and Charles are walking us through the history of the BFC, how it started, how it continues to grow, and finally introducing the Best Friends Blend! To continue expanding the reach of the BFC, we have decided to introduce the Best Friends Ble...
What Drives Your Team - Things that inspire and drive people with every day actions
Welcome back to the Cat & Cloud Podcast! This week Chris, Chuck, and Jared are sitting down to discuss how we find the drive and inspiration to operate a mission-driven company, and how we pass that passion on to our teams. A mission is just an idea unless your leadership sets the example, bringing it to life on the floor every day. Listen to this week's full episode to hear the guys discuss how we’ve created a common language, gauges for success, and how to find the drive in yourself every day ...
Having the Courage to Do - How anyone can make an extraordinary experience
Shorty, but a goodie. This week Jared and Chris Discuss what it takes to make an idea come to life. How it's truly something anyone can to, because its not about the steps you need to take, but rather the conviction to the idea. There are tools out there for any obstacle you face, but theres only one person that can bring your ideas to life. You. –––––––––––––––––– Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud...
Cafes Impacting a Community - How a small space can make a big impact
This week Chris asks Jared about a recent trip he went on to southern Californian, and what sort of coffee experiences he had while he was outside of out little coffee bubble that is Santa Cruz. Chuck asked some practical questions about Espresso extraction and what coffees might be best as espresso. Also he asks Chris and Jared what each of their idea espresso might be like. It’s a conversation that all swirls around what is possible when a cafe operates with intention, and how it can be an imp...
Hospitality Refresher Part 2 - The small things make a big difference
Welcome back to Part Two of the Hospitality Refresher! On this weeks episode Chris and Jared are talking about all the little things. Everything from the tools you use to the simplest solutions and attention to detail helps you provide an incredible experience to your guests. So whether you've listened before or this is all new, listen to this week's episode to get the full Hospitality Refresh. 00:42 What did we do 02:32 Why you serve the coffee you do 08:10 It's about the experience you give th...
Hospitality Refresher Part 1 - Reviewing the fundamentals of caring for your guest
This week on the Cat & Cloud Podcast we are rerunning a two-part episode on Hospitality. Hospitality is a fundamental value in everything we do as a company, and it's the key to providing incredible service. Listen to the first part to hear Chris and Jared’s review of some of the basics of hospitality and what they look like in practice every day in the cafe. Whether you’ve worked in service for a while, or are just getting started, it's always good to have a refresher. Come back next week to ca...
Competition Influence - How competing has impacted specialty coffee
This week on the Cat & Cloud Podcast the guys are reviewing the history of Barista Competitions, and what their ideal competition would look like today. Listen to this week's full episode to hear about their dream for an “All Stars” competition, how introducing new equipment changed competitions and cafe culture, and the influence of specialty Home Baristas in the competition world! 0:00: All Stars Barista Comp 5:50: Jared Presents, Systems are the Pathway to Freedom 11:02: Breaking out the Comm...