A low Amazon return rate is crucial for your reputation and profitability. But how can you reduce returns and minimise losses? Find out by listening to our podcast with Rachel Go from MyFBAPrep! We cover all the essentials you need to know about product returns and how to prevent them during Amazon’s golden quarter and beyond. Plus, get our top tips on optimising your returns policy to reduce waste. Listen if you want to reduce lost sales and grow customer trust. #AmazonAdvertising #Q4...
Dec 10, 2024•51 min•Ep 8•Transcript available on Metacast In this episode of eCommerce Made Simple, Jérôme de Guigné dives into the key takeaways from Amazon Ads unBoxed 2024 held in Austin, with special guests: Lawrence Taylor, CEO, Retail 4 Brands François Costa de Beauregard, Co-founder, m19 Tarik Berrada Hmima, Co-founder, m19. The panel shares insights on Amazon's evolving roadmap, new AI-driven tools like Audience Boost and AI Creative Studio, and Amazon's commitment to democratising advertising.Tune in for tips on how to prepare for events like ...
Nov 07, 2024•44 min•Ep 7•Transcript available on Metacast Couldn’t make it to unBoxed 2024? Don't worry, you can still learn from the event with Amazon Ads' hosted podcasts! In his role as Amazon Ads Ambassador, our CEO Jérôme de Guigné chats with Tarik Berrada Hmima and François Costa de Beauregard, from our partners m19, about how brands can grow globally with the right advertising strategies. They cover: Adapting Amazon Ads for Multi-Channel Strategies Enhancements in AI-Powered Advertising Exploring New Ad Formats and Content And more!...
Oct 24, 2024•32 min•Ep 6•Transcript available on Metacast In this session, e-Comas and m19 delve into sustainable long-term strategies for expanding brand recognition and optimising your advertising efforts on Amazon. Key points we cover: Data-Driven Decision Making: Discover the significance of leveraging data analytics and continuous market research to formulate effective advertising strategies on Amazon. Expand Brand Recognition: Explore strategies such as competitor analysis to enhance brand visibility and recognition on Amazon. Success Story Showc...
Jun 04, 2024•58 min•Ep 5•Transcript available on Metacast In this episode, we’re joined by George Eteen-Bliss from award-winning British kid's potty training brand Kiddi (My Carry Potty). We delve into key learnings from busy periods in the Amazon calendar, covering strategies that worked well (and not so well!), what we’ve learnt from the complexities of these busy times, and how to capitalise on the opportunities for long-term business gains. Plus, learn about the brand’s journey to one of the top brands in its category, including tips that helpe...
Apr 30, 2024•52 min•Ep 4•Transcript available on Metacast Amazon Advertising has announced many new game-changing features and services during Amazon unBoxed in New York and unBoxed On Tour in London. Join e-Comas CEO Jérôme de Guigné as he talks to Jeff Cohen, Amazon Ads’ Tech Evangelist, about all these new releases and what they mean for brands. Link to Jeff’s tour of Amazon Live - https://www.linkedin.com/posts/jeffreycohen_amazon-live-studio-tour-new-york-city-activity-7127781169277845506-cypj #amazon #amazonlive #amazonadvertising #ecommerce #tec...
Nov 16, 2023•52 min•Ep 3•Transcript available on Metacast Keeping your product data accurate and consistent across all your sales platforms is key to increasing team productivity, expanding your markets and improving customer loyalty. Join us for our ‘secrets of brands’ webinar as Lorena Gonzalez from Mattel talks about how the multinational toy manufacturer leverages technology to simplify its PIM-related tasks. We’ll look into the types of tasks that can be optimised and real scenarios where PIM software solves specific challenges. Plus, best PIM pra...
Jul 17, 2023•47 min•Ep 2•Transcript available on Metacast For our opening episode of season 2, we dive deep into the Secrets Of Brands! Pierre-Loic Petit from Michelin shares some ways the leading tyres brand uses content to build brand awareness. Join us to learn more about the importance of content, effective content types, and tips on how to use it to increase your brand visibility. We’ll also cover effective content management and strategies to help get your brand recognised.
Jun 13, 2023•57 min•Ep 1•Transcript available on Metacast Alexandra Robson and Melanie Shabangu from AVASK gives us an update on the latest legislation affecting Amazon businesses. We cover some of the key policies and VAT rules for Amazon Sellers to keep your brand compliant, including the latest on Extended Producer Responsibility (EPR) and One-Stop Shop (OSS) in Europe and Customs. Plus, available pilot programs offered by AVASK to Amazon Selling Partners and how you can benefit from these. #AmazonBusiness #Finance
Nov 24, 2022•57 min•Ep 42•Transcript available on Metacast Selling internationally through Amazon presents a huge opportunity but also a unique set of logistics challenges for Sellers. Join us as Mari-Louise Boshoff from Zee takes us through some of these challenges and how best to overcome them. We’ll cover the key considerations for sending your products overseas and what you need to know to support your Amazon expansion success. #AmazonBusiness #eCommerceExpansion
Oct 18, 2022•54 min•Ep 41•Transcript available on Metacast Amazon Japan presents a huge opportunity for brands looking to scale internationally. Join us as Ritu Java from PPC Ninja discusses some of the key considerations for expanding to Amazon Japan. We’ll cover Japanese consumer preferences, special customs and compliance rules. Plus, Ritu will share some of her top tips for listing localisation and marketing in the Japanese marketplace. #AmazonJapan #AmazonAdvertising
Sep 19, 2022•1 hr 1 min•Ep 40•Transcript available on Metacast Welcome to eCommerce Made Simple, with Jérôme de Guigné. Staying compliant with the relevant regulations should be a number one priority for Amazon Sellers. But keeping up with changing legislation is not always straightforward. Join us as Ellie Hanson from AVASK gives us a high-level overview of legislative changes in the UK and Europe in the last 12 months. We’ll cover some of the key legislation for Amazon Sellers, and what you need to keep in mind when growing your brand; including the lates...
Aug 22, 2022•49 min•Ep 39•Transcript available on Metacast Welcome to eCommerce Made Simple, with Jérôme de Guigné. Diversifying Amazon Advertising for Success With Liz Downing, Marketing Manager at Teikametrics To be successful on Amazon, understanding the different advertising types and when best to use them is crucial. Join us as we talk to Liz Downing from Teikametrics about how to diversify your ad types according to your brand’s goals and budget - and why you should! We’ll cover the different advertising options, how to use them at different level...
May 31, 2022•57 min•Ep 38•Transcript available on Metacast Welcome to eCommerce Made Simple with Jérôme de Guigné. Looking to conquer the largest economic market in the world: the USA? An effective go-to-market strategy is crucial! Join us as we talk to Rhonda Johnson and Anthony Eagelton from MPG about how to create and execute a winning strategy when starting up in or looking to enter the US market. We’ll cover the best approaches for market entry, some of the things you should be thinking about given your specific brand and circumstances, and a high-...
May 24, 2022•1 hr•Ep 37•Transcript available on Metacast Welcome to eCommerce Made Simple, with Jérôme de Guigné. Amazon’s demand-side platform (DSP) has incredible reach and power to drive brand awareness and sales. But what’s the impact on total sales? Join us as we talk to Max Hofmann from BidX about the importance of understanding your DSP campaigns’ effects on total sales. We’ll cover how to analyse and measure those effects to ensure your campaign reaches relevant audiences and with the most purchasing potential. Join our next free Amazon webina...
May 16, 2022•58 min•Ep 36•Transcript available on Metacast Welcome to eCommerce Made Simple, with Jérôme de Guigné. Save time and increase market share by automating your Amazon advertising. Join us as we talk to Adam Hutchinson, Head of Marketing at Pacvue, about why automation is a must for modern advertising and how the right tool can make all the difference. We’ll cover the powers and limits of using automation tools for Amazon advertising. Plus, the strategies to help you stay one step ahead of the competition. Join our next free Amazon webin...
May 09, 2022•55 min•Ep 35•Transcript available on Metacast Welcome to eCommerce Made Simple, with Jérôme de Guigné. Join us as Danny McMillan from Databrill takes through details of Amazon’s A9 algorithm using the science literature and content from the A9 team. He’ll show you how to target the right keywords, the problems with high-velocity keywords and how to calculate rough costings using the Ad Placement algorithm. We’ll also cover some myths around reviews, customer quality and scoring. Plus, why your conversion rate is off in Business Reports and ...
May 02, 2022•59 min•Ep 34•Transcript available on Metacast How can you turn data into actionable insights to grow your business? Looking to expand your presence on a global market and sell on multiple channels, including Amazon? Product content syndication keeps your content updated, accurate and consistent – no matter the retail channel. We talk to Sarah Fischbaugh from Salsify about how syndication helps you maximise revenue potential. We’ll cover the benefits of automating product content syndication and the strategies to help you expand across Amazo...
Apr 26, 2022•59 min•Ep 33•Transcript available on Metacast Welcome to eCommerce Made Simple with Jérôme de Guigné. How can you turn data into actionable insights to grow your business? Join us as we talk to Andrew Pearl from Profitero about how you can make the best use of your data to exceed customer expectations and improve your sales. We’ll cover the benefits of using daily data to better tailor your strategies and how to apply a data-driven approach to optimise performance. Join our next free Amazon webinar! For details and to register, go to:...
Apr 11, 2022•53 min•Ep 32•Transcript available on Metacast Welcome to eCommerce Made Simple with Jérôme de Guigné. Resolving working capital issues can be difficult for eCommerce brands. But they can be fixed with a Capital Advance Loan. Join us as we talk to Tom Meek from Payoneer about how capital advance can provide a solution for your longer-term strategic goals on Amazon. We’ll cover the benefits of capital advance for large sellers and top tips for effectively managing working capital to take your business to the next level. Join our next free Ama...
Apr 04, 2022•54 min•Ep 31•Transcript available on Metacast Welcome to eCommerce Made Simple with Jérôme de Guigné. Adjusting your prices based on market demand is key to succeeding on competitive marketplaces like Amazon. We talk to Ludivine Leidgens from SellerLogic about how to create the right pricing strategy for your Amazon brand. We’ll cover the top dynamic pricing strategies to help you drive revenue and profit growth. Plus, how the right repricing tool can help you stay one step ahead of the competition. Join our next free Amazon webinar! For de...
Mar 29, 2022•55 min•Ep 30•Transcript available on Metacast Welcome to eCommerce Made Simple with Jérôme de Guigné. Amazon Live is one of the latest features for sellers to get their products in front of hundreds of millions of shoppers. But how do you get started? Join us as Cecilia Tsai and Alessandro Cereda, Co-Founders of the premium baby carrier brand MiaMily, share their experience with Amazon Live and the lessons they’ve learnt so far. They’ll be giving their top tips for streaming live and key takeaways you can learn from! Join our next free Amaz...
Feb 28, 2022•59 min•Ep 29•Transcript available on Metacast Welcome to eCommerce Made Simple with Jérôme de Guigné. Developing an effective launch strategy is key to successfully establishing your brand on Amazon - and that includes advertising! Join us as we talk to Destaney Wishon, BetterAMS CEO and Co-Founder, about the best practices for launching a brand using advertising on Amazon. We’ll cover the types of campaign strategies, how to optimise your campaigns and top tips to increase your brand awareness. Join our next free Amazon webinar! For detail...
Feb 22, 2022•1 hr 19 min•Ep 28•Transcript available on Metacast Welcome to eCommerce Made Simple with Jérôme de Guigné. Ready to expand your Amazon business but don’t have the funds? There are many financing options out there to help, but knowing which is right for you can be a challenge. Join us as Costas Anastassiadis from Storfund walks us through loans and daily cash advances. We’ll be weighing up the pros and cons of each - plus how you can best decide when and how to get funding for your business. Join our next free Amazon webinar! For details and to r...
Feb 14, 2022•49 min•Ep 27•Transcript available on Metacast Welcome to eCommerce Made Simple, with Jérôme de Guigné. Listen as we talk to specialist copywriter Sacha Gorelik about how to build your brand story for eCommerce success. An authentic brand story helps you build trust, stand out from competitors, and connect with your audience. But how exactly do you create one? Sacha will be giving us her top tips on defining your true brand story plus real-world examples that show just how powerful your content can be. Join our next free Amazon ...
Feb 08, 2022•1 hr•Ep 26•Transcript available on Metacast Welcome to eCommerce Made Simple, with Jérôme de Guigné. Listen as Jana Krekic of YLT Translations and e-Comas's Jérôme de Guigné discuss how to maximise sales on different Amazon marketplaces. Welcome to eCommerce Made Simple, with Jérôme de Guigné. Selling on Amazon in a different country requires good knowledge of the local landscape, as well as perfect translations. Some fun bad translations here! Join our next free Amazon webinar! For details and to register, go to: https://www.e-coma...
Feb 01, 2022•55 min•Transcript available on Metacast Welcome to eCommerce Made Simple, with Jérôme de Guigné. Jérôme de Guigné joins Gary Huang, Founder of the 7 Figure Seller Summit, to reveal his top tips on expanding on Amazon Europe. One of the key ways to scale your business is to expand it into new marketplaces. This way, you can take your existing product and sell it to new customers in new countries to grow your sales. However, it’s not as simple as merely opening up a new Amazon account in EU. There are many factors involved. Join o...
Jan 25, 2022•1 hr 3 min•Ep 24•Transcript available on Metacast Welcome to eCommerce Made Simple, with Jérôme de Guigné. Join us as we talk to Antoine Leclercq, CEO at Caast.TV, about how streaming is transforming shopping habits and top tips on how you can get started with live commerce. Combine live video streaming with eCommerce and you get live commerce! It’s an innovative way to grow your brand awareness and connect with potential customers on a more personal level. Join our next free Amazon webinar! For details and to register, go to: https://www.e-com...
Jan 18, 2022•1 hr 3 min•Ep 23•Transcript available on Metacast Welcome to eCommerce Made Simple, with Jérôme de Guigné. Joining Jérôme for this episode is Mark Pettit - Founder and CEO of Skye High Media. Amazon's Demand-Side Platform (DSP) enables you to target Amazon customers on and off Amazon properties. We talk to Mark Pettit from Skye High Media about when and why you should add it to your strategy. Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar #AmazonAdvertising #AmazonBusiness...
Dec 06, 2021•1 hr•Ep 22•Transcript available on Metacast Welcome to eCommerce Made Simple, with Jérôme de Guigné. Joining Jérôme for this episode is Lazar Zepinic, Founder at Sellers Alley Off-Amazon traffic complements organic Amazon traffic perfectly for brands looking to grow on the marketplace. Join us as we talk to Lazar Zepinic from Sellers Alley about how you can discover even more potential with advertising off Amazon to grow your sales. We’ll cover how you can attract external traffic, all the benefits and top tips for successfully showcasing...
Nov 30, 2021•1 hr•Ep 21•Transcript available on Metacast 
